D-BOX Technologies Inc.

D-BOX Technologies Inc.

May 08, 2009 04:30 ET

Motion Theater Seats Move Audiences at Mall of America®

    D-BOX Motion Code(TM) technology debuts at first Minnesota theater

    LONGUEUIL, QC, May 8  - D-BOX Technologies Inc. (DBO.A on the
TSX Venture Exchange) announced today that it will debut its motion-activated
theater seats at Theatres at Mall of America(TM) in Bloomington, Minn.
    Moviegoers will feel as if they are living the action - experiencing
every explosion, car chase and even flight scene right from their very own
theater seat. This realistic, immersive experience is created with
breakthrough D-BOX Motion Code(TM) technology in which the movie is coded,
frame-by-frame, to create customized Motion Effects resulting in subtle,
refined movements that work in perfect sync with the action taking place
    "We are adding a new dimension to movie viewing," stated President and
CEO of D-BOX Technologies, Claude Mc Master. "Not since the creation of
surround sound and 3D has there been a movie theater innovation that changes
the movie viewing experience like D-BOX Motion Code(TM) technology. The
movements that these seats make are sophisticated and refined; moviegoers will
not be jostled around the entire time, rather they will feel much more a part
of the movie."
    Theatres at Mall of America is the first theater in Minnesota to feature
D-BOX's innovative Motion Systems and the third location in the U.S. The
theater will equip 30 seats in its auditorium with the company's motion
technology powered by D-BOX Motion Effects, causing seats to jolt, swerve and
tilt with onscreen action.
    While audience members will experience motion during action sequences,
the seats will remain still during the quieter, dialogue-driven scenes and
come equipped with individual adjustable settings to customize each
    "We are extremely excited to have this exclusive, new technology coming
to Theatres at Mall of America," said Maureen Bausch, executive vice president
of Mall of America. "Incorporating cutting-edge technology like D-BOX keeps
Mall of America fresh and exciting for mall guests. This technology will
create a thrilling experience for movie-goers that they can only experience at
Theatres at Mall of America."
    "Already a sensation in Hollywood and Arizona, D-BOX's Motion Systems
were revealed to the public with the first motion picture debut, Universal
Pictures' blockbuster, Fast & Furious, in March". Survey results gathered by
an independent company during opening weekend are conclusive - the D-BOX
experience earned an unprecedented 99 percent satisfaction rating with the
majority of moviegoers who paid a premium for their D-BOX MFX seating, rating
their experience as "excellent."
    For additional information or to reserve a D-BOX seat, visit

    About D-BOX

    D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, "D-BOX Motion Code(TM)" uses motion codes
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
seat. The resulting motion is perfectly synchronised with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX MOTION
CODE(TM) is available on more than 850 titles. Accordingly, many prominent
Hollywood studios have started embedding D-BOX MOTION CODE(TM) on many
Blu-ray(TM) format releases. By reaching agreements with the leaders of both
the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
entertainment world. D-BOX is a publicly traded company listed on the TSX
Venture exchange under the symbol DBO.a. For further information please see
    D-BOX(R) is a registered trademark and D-BOX MOTION CODE is a trademark
of D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.

    About Mall of America(R)

    Mall of America is the nation's largest retail and entertainment complex.
At 4.2 million square feet, MOA(R) is home to more than 520 world-class shops;
Nickelodeon Universe(R), the nation's largest indoor family amusement park;
Underwater Adventures(R) Aquarium, a 1.2 million gallon walk-through aquarium;
Moose Mountain Adventure Golf; Theatres at Mall of America(TM) - a 14-screen
movie theater with VIP theatre and more. The Mall opened in August of 1992 and
is located in Bloomington, Minn., just minutes from downtown Minneapolis and
St. Paul. For more information visit www.mallofamerica.com

    Disclaimer in regards to Forward-Looking Statements

    Certain statements included herein, including those that express
management's expectations or estimates of our future performance, constitute
"forward-looking statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of estimates
and assumptions that, while considered reasonable by management at this time,
are inherently subject to significant business, economic and competitive
uncertainties and contingencies. Investors are cautioned not to put undue
reliance on forward-looking statements. We disclaim any intent or obligation
to update publicly these forward looking statements, whether as a result of
new information, future events or otherwise.

    "Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange)
    accepts responsibility for the adequacy or accuracy of this release."
    %SEDAR: 00012304EF

Contact Information

  • Guy Marcoux, Director of marketing, D-BOX
    Technologies, Inc., (450) 442-3003, ext. 263, gmarcoux@d-box.com,
    www.d-box.com; Investor Relations: Marc Jasmin CMA, Partner, Jasmin-Dumais
    Financial Communications Inc., (514) 231-2360, marc@comjamais.com