SOURCE: MotivAction


June 11, 2015 13:35 ET

MotivAction Announces the Hiring of Two New Business Development Directors

Business Development Team Expanded to Support Growth in Incentives, Events Management and Growing Demand for Employee Engagement Platform

MINNEAPOLIS, MN--(Marketwired - Jun 11, 2015) - MotivAction, a global leader in incentives, events management and employee engagement, today announced recent additions to the company's business development team to meet the needs of their clients and expanding customer demand for the engagement platform. April Mescher and Richelle Taylor join MotivAction as Directors of Business Development based out of Dayton, Ohio.

"We are thrilled to welcome April and Richelle to MotivAction during this exciting period of growth for the company," says Joe Keller, President and Chief Operating Officer of MotivAction. "Their respective experience building high-performance cultures and helping clients realize improved sales and increased engagement will help us continue our mission -- achieving results through people."

Both women bring more than 18 years of experience in employee engagement, incentives and travel operations management working with some of the world's most admired brands.

Prior to joining MotivAction April was at Aimia, a loyalty-marketing firm. The majority of her experience comes from her years at Excellence in Motivation, a Dayton-based performance-improvement company, where she developed expertise in consumer-packaged goods, automotive and financial services sectors. Her ability to understand technology, deliver strategic program recommendations and creative communications strategies helps her clients realize improved sales and increased participant engagement. 

Richelle brings a wealth of sales and marketing experience to MotivAction. Having spent the last four years as the Director of Marketing, US Region for Aimia Inc., she worked closely with business development to define the U.S. marketing strategy for B2B/Consumer technology platforms, travel programs, and integrated services. Previously, Richelle held multiple roles at Excellence in Motivation. Among which she was Director of Product Marketing, defining the go-to-market and sales strategy for the company's Employee Engagement and Channel Sales products. She began her career at Landry & Kling, Inc., the first incentive company to specialize in meetings and corporate charters at sea.

About MotivAction
MotivAction is a performance improvement company with a single purpose: to help clients achieve MORE. Through employee engagement and recognition, sales incentives, meetings and events, training and consumer loyalty, MotivAction helps clients do more, buy more, sell more and learn more. For more information, visit

Contact Information

  • Contact:
    Beau Ballin
    MotivAction, LLC
    Phone: (763) 412-3000
    E-mail: Email Contact