SOURCE: MotivAction


September 11, 2012 12:37 ET

MotivAction Named to 6th Annual "CMI 25" List by Corporate Meetings & Incentives Magazine

MINNEAPOLIS, MN--(Marketwire - Sep 11, 2012) - MotivAction, a recognized innovator in meetings and event management, has been named to the 2012 "CMI 25" list, the annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the corporate meetings and events industry. The 6th annual list, compiled by Penton Media's Corporate Meetings & Incentives® magazine, has become an essential resource for meeting managers and procurement professionals researching information on these key business partners.

"The $145 billion corporate meetings and events industry relies on independent meeting and incentive companies for their experience and creativity, and, increasingly, their understanding of the processes and technology tools to implement strategic meetings management programs. This year's CMI 25 companies handled more than 70,000 corporate meetings and incentive programs in 2011, which represents more than 10 million room nights, and employ more than 9,000 people," said Sue Hatch, executive editor of Corporate Meetings & Incentives. "There's no other comprehensive source for information on these influential buyers." The CMI 25 list will be published in the September 2012 issue of Corporate Meetings & Incentives and on

"MotivAction is thrilled to be named to the CMI 25 list for the sixth consecutive year," said Kari Vrba, MotivAction Senior Vice President, Business Development. "Our goal is to delight clients with energy, innovation, and creativity. Our continued growth as an organization, coupled with being named to the CMI 25 list, is an affirmation of our ability to deliver results for our clients."

The magazine's editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2011 and the total number of room nights represented by those meetings and incentives. They also evaluated the number of full-time employees at each company, as well as the percentage of the company's revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources.

About MotivAction
MotivAction, celebrating 36 years of delivering results through people, is a performance improvement company that specializes in meetings and events, incentives and recognition, and learning services. For more information, visit

Contact Information

  • Contact:
    Beau Ballin
    MotivAction, LLC
    Phone: (763) 412-3234
    E-mail: Email Contact