SOURCE: MotivAction


September 12, 2013 14:56 ET

MotivAction Named to 7th Annual "CMI 25" List by MeetingsNet/Corporate & Incentives Magazine

MINNEAPOLIS, MN--(Marketwired - Sep 12, 2013) -  MotivAction has been named to the 2013 "CMI 25" list, the 7th annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate meetings and events industry. The list, compiled by Penton's MeetingsNet/corporate&incentives® magazine (formerly Corporate Meetings & Incentives), is an unequalled resource for meeting managers, incentive travel executives and procurement professionals researching information on these essential business partners.

MotivAction, a performance improvement company with over 37 years of meetings and event management experience, continues its award winning tradition by being named to the CMI 25 list for the seventh consecutive year. Headquartered in Minneapolis with offices in Chicago and San Diego, MotivAction manages meetings and events on a global scale generating over 85,000 room nights booked in 2012 for meetings and incentives.

"MotivAction is honored by the recognition of being named one of the top meeting and event companies in the industry," said Kari Vrba, MotivAction Senior Vice President, Business Development. "We pride ourselves on our creativity, innovation and the ability to deliver results for our clients. Our continued growth as an organization, coupled with being named to the CMI 25 list, is testament to our employees and their unwavering dedication to deliver world-class service."

"As a group, the CMI 25 companies play a significant role in the U.S. meetings economy. During 2012, they planned 62,582 corporate meetings and 4,133 incentive travel programs, driving a total of 8.5 million room nights at hotels and resorts around the world. Corporations rely on these independent meeting and incentive companies for their experience, creativity, and increasingly, understanding of meeting technologies for mobile apps, virtual events and strategic meetings management," said Sue Hatch, executive editor of MeetingsNet/corporate&incentives. "The CMI 25 is the most comprehensive listing of the largest independent planners serving the corporate world." The CMI 25 list will be published in the September 2013 issue of MeetingsNet/corporate&incentives and on

The magazine's editors selected CMI 25 companies based on several factors, including the number of meetings and incentive travel programs managed in 2012 and the total number of room nights represented by those meetings and incentives. They also considered the number of full-time employees at each company, as well as the percentage of the company's 2012 revenues that came from organizing corporate meetings and incentives, versus association meetings or other sources.

About MotivAction
MotivAction is a performance improvement company with a single purpose: to help clients achieve MORE. Through employee engagement and recognition, sales incentives, meetings and events, training and consumer loyalty, MotivAction helps clients do more, buy more, sell more and learn more. For more information, visit

Contact Information

  • Contact:
    Beau Ballin
    MotivAction, LLC
    Phone: (763) 412-3000
    E-mail: Email Contact