SOURCE: Barrett-Jackson


January 10, 2013 10:03 ET

Motor City Descends on the Desert: Barrett-Jackson Draws Chrysler Group's SRT Brand as Sponsor

Joins Ford and GM at the World's Greatest Collector Car Auction™ in Scottsdale in January

SCOTTSDALE, AZ--(Marketwire - Jan 10, 2013) - The World's Greatest Collector Car Auctions™ will import one more crown jewel from Detroit this year -- Chrysler Group LLC's Street and Racing Technology (SRT) brand as its third major American Automotive sponsor.

Chrysler Group's SRT brand joins Ford and GM with displays, interactive demonstrations and media events throughout the auction Jan. 13-20 at WestWorld in Scottsdale. This marks the first year each of the "Big Three" American automotive manufacturers are major sponsors at Barrett-Jackson.

"We are thrilled to formally welcome Chrysler Group's SRT brand to the Barrett-Jackson family," said Craig Jackson, Chairman and CEO of Barrett-Jackson. "Chrysler Group has long been center stage on our auction block, now it will be part of our interactive fan experience as well. This is a spectacular indication of the health of the American automotive industry."

The sponsorship agreement includes presence at all of Barrett-Jackson's 2013 events. Financial terms of the agreement will not be disclosed.

For more information about Barrett-Jackson and to purchase tickets to the event, visit or call (480) 421-6694.

About Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions™" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.

About SRT
The Chrysler Group's Street and Racing Technology (SRT) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.

The SRT lineup in the 2013 model year features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8 are joined by the SRT flagship Viper and Viper GTS models, which are making their highly anticipated return to the high-performance sports car market.

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