SOURCE: MOTOR TREND Certified; EasyCare

MOTOR TREND Certified; EasyCare

MOTOR TREND Certified; EasyCare

October 06, 2014 08:04 ET

MOTOR TREND Certified Announces Grand Opening of New Location in Durham, NC

NORCROSS, GA--(Marketwired - Oct 6, 2014) - MOTOR TREND® Certified Vehicles is pleased to announce the grand opening of MOTOR TREND Certified of Durham, presented by the Sport Durst Automotive Group. The new location has been designated as a MOTOR TREND Certified dealership -- among an elite group of dealerships in the United States chosen to participate in a pre-owned vehicle certification program founded by MOTOR TREND, and driven by EasyCare®.

The MOTOR TREND Certified of Durham store officially opens Monday, October 6, 2014 at 3621 Durham Chapel Hill Blvd, Durham, NC 27707.

"Sport Durst Automotive Group is a perfect candidate for the program, based on the dealership's ongoing drive to succeed, and dedication to enhancing the customer experience," said Eric Prins, National Business Development Manager, MOTOR TREND Certified Vehicles. "The dealership's strong reputation in the market, partnered with the MOTOR TREND name, will set them up for great ongoing success."

The MOTOR TREND Certified Vehicles program provides qualified dealers with the ability to offer MOTOR TREND CERTIFIED branded CPO vehicles on all makes and models. By leveraging the nationally recognized MOTOR TREND Certified Vehicles brand, dealer partners can assure customers that their vehicles have been inspected to meet MOTOR TREND's national standards. MOTOR TREND Certified Vehicles include upgraded benefits from its partner EasyCare, including a minimum six month/7500 mile comprehensive warranty, key replacement and dent repair coverage, 72-Hour exchange policy and a Best Value Guarantee. MOTOR TREND Certified's digital platform, driven by PureCars™, offers advanced technology that amplifies their reach and delivers a unique and relevant online shopping experience that drives qualified leads to their showroom. 

MOTOR TREND Certified participation is made available only to an elite group of dealers across the country who have been thoroughly vetted, and whose sales and service teams have been trained by EasyCare to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training to continually enhance the consumer experience, ensuring the highest customer satisfaction ratings of any certified program available.

To learn more about MOTOR TREND Certified, please visit www.motortrendcertified.com, and for more information on Durham please visit www.murphy-cars.com.

About the TEN Network and MOTOR TREND Network
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as MOTOR TREND, Automobile, Hot Rod, Surfer, Transworld and GrindTV. With more than 50 publications, 60 websites, 50 events, 1000 branded products, the world's largest automotive VOD channel, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.

The MOTOR TREND Network, a division of TEN: The Enthusiast Network, is comprised of flagship automotive brands MOTOR TREND, Automobile, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the MOTOR TREND Network produces news, features, road tests, data, cost of ownership, analysis, photography and video, as well as presenting some of the industry's most coveted awards, including the MOTOR TREND Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year among others. The MOTOR TREND Automotive Group reaches in excess in 15 million consumers a month, as well as 12 million unique visitors a month on the web.

About EasyCare®
EasyCare's mission is to "Help others Succeed." The company offers benefits that provide more coverage and better customer service, allowing the dealer to deliver a better buying and ownership experience to their customers. EasyCare delivers MORE; the company creates more customers, buying more, staying loyal to the dealership longer and coming back to purchase their next vehicle. EasyCare provides a full suite of training programs, management development, proprietary software and the only F&I Benefits menu to be deemed a "MOTOR TREND Recommended Best Buy" for franchised dealers. For over 30 years, EasyCare has delivered a better ownership experience to over 7 million consumers, and more profit to more than 2,500 dealerships.

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