SOURCE: Motor Trend Certified

Motor Trend Certified

October 08, 2014 12:34 ET

Motor Trend Certified Launches New Online Car Buying Experience

New Site Introduces Enhanced Consumer Search Functionality, Innovative Features and More

ATLANTA, GA--(Marketwired - Oct 8, 2014) -  MOTOR TREND® Certified Vehicles announced today the launch of a new interactive website aimed to help enhance the consumer certified pre-owned (CPO) car shopping experience. The site offers reinvented capabilities and innovative features designed to support people searching for their next CPO automobile.

Simplifying the certified pre-owned browsing and buying processes, the site educates users on the benefits of purchasing a MOTOR TREND Certified Vehicle and explains the rigorous inspection process a vehicle goes through and the rigid standards a dealership must meet in order to qualify for the program. In addition, the site leverages advanced search technology to create an intuitive, easy and relevant shopping experience for consumers seeking CPO cars and trucks from dealers in their area. The site has been optimized for mobile use as well, making CPO vehicle shopping on-the-go a fast, effective experience.

"We developed the new MOTOR TREND Certified website to make the certified pre-owned shopping process easier and more efficient for consumers across the country," said Eric Prins, National Manager of Business Development for MOTOR TREND Certified. "The site brandishes in-depth research detailing the benefits of buying MOTOR TREND CPO vehicles along with educational opportunities to learn what to look for when shopping for a used car.

The site also outlines the upgraded benefits included with each MOTOR TREND Certified vehicle including a minimum six month/7500 mile comprehensive warranty, key replacement and dent repair coverage from EasyCare, 72-hour exchange policy and a Best Value Guarantee.

For more than 65 years, MOTOR TREND has been a trusted household name. By leveraging the nationally recognized MOTOR TREND Certified Vehicles brand, dealer partners can assure customers that their vehicles have been inspected, upgraded and guaranteed to meet MOTOR TREND national standards.

To learn more about MOTOR TREND Certified and experience its great selection of CPO vehicles and resources, please visit www.motortrendcertified.com.

About MOTOR TREND and TEN: The Enthusiast Network
MOTOR TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MOTOR TREND brand is comprised of MOTOR TREND Magazine; the award-winning website MOTORTREND.com; MOTOR TREND Auto Shows; MOTOR TREND en Español; MOTOR TREND India; and the renowned MOTOR TREND Car of the Year, SUV of the Year, and Truck of the Year Awards programs.

About EasyCare®
EasyCare's mission is to "Help others Succeed." The company offers benefits that provide more coverage and better customer service, allowing the dealer to deliver a better buying and ownership experience to their customers. EasyCare delivers MORE; the company creates more customers, buying more, staying loyal to the dealership longer and coming back to purchase their next vehicle. EasyCare provides a full suite of training programs, management development, proprietary software and the only F&I Benefits menu to be deemed a "Motor Trend Recommended Best Buy" for franchised dealers. For over 30 years, EasyCare has delivered a better ownership experience to over 7 million consumers, and more profit to more than 2,500 dealerships.

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