February 22, 2010 08:58 ET

MOTOR TREND Online and AUTOMOBILE Magazine Online to Offer TrueCar Price Reports

TrueCar Price Reports Show What Others Actually Paid for Their New Car; Gives Consumers the Data They Need to Get a Fair Deal

SANTA MONICA, CA--(Marketwire - February 22, 2010) -, the leading authority on new car pricing, and Source Interlink Media, owners of America's leading automotive media brands, Motor Trend and AUTOMOBILE Magazine, announced today that price reports will now be available to more than 4.1million monthly online visitors. Motor Trend and AUTOMOBILE Magazine customers can now access the industry's most insightful new car pricing data and analysis to get a great deal on a new car via the websites and

"Our customers have come to trust that we will give them the most thorough, unbiased automotive information in all our media," said Greg Goff, President, Source Interlink Media Digital. "With the addition of TrueCar's price reports to and, it ensures they will also get the most transparent price for the vehicle that they want to buy."

When new car buyers go online to the MOTOR TREND and AUTOMOBILE Magazine sites to read reviews, research and view pricing information, they will now be able to print a free TrueCar Price Report for any model. Using clear and easy-to-read graphs, the TrueCar price report displays the full distribution of prices paid by other people for the exact same vehicle in a given market area. In addition, TrueCar provides the dealer's cost for that particular vehicle, empowering car buyers to shop with confidence.

The TrueCar price report differentiates itself by providing detailed and comprehensive, factual data -- processing over 43% of new car sales transactions each day from a variety of different sources nationwide to generate its one-of-a-kind pricing tool for car buyers. More than ever before, car buyers can gain the peace of mind that they will pay the same or better price as their neighbors for their new car.

"Information is power," said Scott Painter, TrueCar Chief Executive Officer. "TrueCar enables shoppers to make better decisions as well as save more money. Consumers no longer have to walk into the dealership only partially informed and fully suspicious. they walk in knowing exactly the price of a great deal, allowing for a much easier and positive car buying experience."

"MOTOR TREND and AUTOMOBILE Magazine customers are the most knowledgeable automotive consumers in the world," said Angus McKenzie, Editor-in-Chief of Motor Trend. "A tool like TrueCar will further enhance their knowledge."

TrueCar Price Reports are available free of charge to all shoppers using or

About AUTOMOBILE Magazine, MOTOR TREND and Source Interlink

AUTOMOBILE Magazine (, part of Source Interlink Media, LLC, was founded in 1986. Its print edition has a circulation of 550,000 and a total readership of 3.8 million, and its website reaches more than 1 million unique visitors a month. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE Magazine is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel destinations, automotive art, vintage cars and industry trends.

MOTOR TREND, part of Source Interlink Media, LLC, was founded in 1949. Its print edition has a circulation of 1.1 million and a total readership of 7.1 million, while its website reaches as many as 3 million unique visitors a month. Internationally recognized as one of the leading brands in automotive publishing, MOTOR TREND comprises Motor Trend magazine; the award-winning website; the highly acclaimed Motor Trend Classic magazine; Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility and Truck of the Year Awards program.

Source Interlink Media LLC. is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

About the TrueCar Price Report

The TrueCar Price Report includes new car pricing information for all new cars in all regions, as well as timely and geographically-specific prices. Here are a few of the highlights:

--  Price reports available for more than 95% of all new cars in the
    United States
--  Prices are based on actual sales transactions no more than 4 weeks old
--  2009, 2010 and 2011 new vehicle pricing information
--  Dealer cash and consumer incentive information, down to the local level
--  Historical pricing and histogram distribution of transactions for each
    available vehicle

About TrueCar

TrueCar ( is the authority in new car prices. TrueCar analyzes data from thousands of sources to show car buyers and car dealers how much people actually paid for a particular car in a specific local area. The innovative new car pricing service is offered online, free of charge at With TrueCar Price Reports, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious -- using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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