SOURCE: Technology Leaders

May 20, 2008 08:00 ET

Motorcycle Superstore Turns to Technology Leaders to Make Web Analytics Actionable Company-Wide

ALERT Product Distributes Valuable Analytics Information to All Key Stakeholders at Motorcycle Superstore for More Informed and Better Business Decisions

NEW YORK, NY--(Marketwire - May 20, 2008) - Motorcycle USA, operators of motorcycle-usa.com and motorcycle-superstore.com, have eliminated the tedious and time-consuming task of sifting through unwieldy amounts of web analytics data thanks to Technology Leaders' ALERT. ALERT is the only WebTrends analytics alerting and monitoring engine that delivers real-time alerts via email to keep stakeholders company-wide informed of the most dynamic, valuable and actionable activity across all of their web pages.

The Problem

As the largest online retail site of aftermarket motorcycle equipment, Motorcycle Superstore sees more than 22 million page views per month. Having real-time access to the most dynamic and changing data on its sites can impact strategic business decisions for the website, but until now, finding those reports has been an arduous and inefficient process.

"Previously, we had to actually go through the massive amount of analytics data manually and send notes to people we thought should look at the information once we found it," said Jason Miller, vice president of technology at Motorcycle USA and Motorcycle Superstore. "It was an inefficient process involving more people and time than it should."

The Solution

Motorcycle Superstore turned to Technology Leaders' ALERT product to automate the process of sifting through large amounts of data and proactively sending the most valuable and actionable information to key stakeholders.

"With so many different departments, we needed a way to get the right analytics data in front of the right people as it happens, and ALERT has been a great solution for that," said Miller. "ALERT decreases the amount of time we take going through data and increases our efficiency in delivering and taking action on it."

ALERT allowed Miller to assign specific ALERT reports to relevant people within the organization, not only cutting down on his time going through data, but also allowing the end users to be notified of important information in real-time and make more informed and quicker business decisions.

The Results

As a direct result of using ALERT, Motorcycle Superstore has been able to make nimble business decisions and know more about their website usage in real-time. When ALERT communicated that an unusual amount of traffic was coming from several of their affiliate partner sites, they looked at the issue more closely and noticed the sites had been using trademarked terms that were prohibited according to Motorcycle Superstore's terms of use policy. This resulted in a quick resolution to the problem and saved the company from unknowingly paying erroneous affiliate fees.

ALERT has also become an invaluable tool for Motorcycle Superstore's search engine optimization efforts, allowing the company to monitor more closely the performance of various terms and search engines and how customers are finding their site.

According to Miller, having ALERT rolled out company-wide to all of Motorcycle Superstore's departments ensures the right data gets to the right people in a timely manner. "ALERT has solved a real business need and has improved our ability to make informed decisions based on real, actionable analytics data," he said.

About Technology Leaders

Technology Leaders is the world's most experienced web analytics consulting company. By discovering the most pressing needs of analytics users, Technology Leaders created Technology Leaders ALERT, an on-demand service that allows analysts to discover key traffic changes in real-time. Technology Leaders' products and services drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information call +1.212.808.3058 or visit www.technologyleaders.com.

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