February 06, 2011 19:01 ET

Motorcyclists Spend One and Half Hours Searching Online for Bike Insurance Quotes

MANCHESTER, UNITED KINGDOM--(Marketwire - Feb. 6, 2011) - UK motorcyclists spend on average one and half hours searching online for a motorbike insurance quote, according to a survey by Swinton Bikes.

The poll of 1,200 Swinton Bike customers, found that motorcyclists are spending less time online in 2010 searching for motorbike insurance, than they did during 2009, as the figure is cut down by an hour from two and a half hours.

The survey also revealed that in 2009, drivers were more concerned about finding the best insurance deal due to the financial pressures imposed by the previous year's recession. Swinton is attributing the decrease in time spent searching for a quote on the increase of financial comparison web sites and the fact insurance companies have been making it easier to obtain a quote online.

Anthony Aronin, Head of Swinton Bikes, one of the UK's leading providers of motorcycle insurance said: "The increased use and availability of the internet has had a massive impact on the insurance industry, making it easier than ever to get a quote anytime, anywhere and in a short amount of time.

"Although despite the huge demand for motorbike insurance quotes online, there are many customers who still enjoy the benefits of being able to speak to one of our advisors in our specialist bike call centre or many branches as they seek re-assurance that they're getting the best deal available".

About Swinton

  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer

  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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