MADD Canada

MADD Canada

June 29, 2005 10:19 ET

Motorists urged to have sober travel through holiday weekend

HSAA and MADD Canada's summer awareness campaign is province-wide Attention: News Editor EDMONTON, AB--(CCNMatthews - June 29, 2005) - The Health Sciences Association of Alberta (HSAA) and Mothers Against Drunk Driving (MADD Canada) are urging Alberta motorists not to drink and drive this Canada Day holiday long-weekend.

HSAA and MADD Canada have combined forces to deliver the messages of "Don't Drink and Drive" and "Drive Sober" to Alberta motorists during the peak crash times throughout the summer.

Louise Knox, MADD Canada's Western Chapter Manager says, "We ask that if you drink, don't drive. Have a fun summer, drive sober on the roads, and don't get in a vehicle or a boat with a driver who has been drinking. "

"We want to know Canadians are enjoying these hot and hazy days with their family and friends, and that they are being responsible when it comes to driving to summer parties and at the cottage," says Mrs. Knox.

"We will be delivering this important message loud and clear through long weekends," says HSAA President Elisabeth Ballermann. "From the crash site to the emergency room, to intensive care and rehabilitation, Health Sciences members want to remind Albertans about the tragic consequences of drinking and driving."

"We hope our awareness campaign will help to reduce the numbers of impaired driving crashes and, thereby, save lives and prevent injuries on Albertan roads," says Ballermann.

The campaign this year, which runs from Victoria Day to Labour Day, includes radio public service announcements and posters, which feature Alberta health care workers who are assisting impaired driving victims with the aftermath of a motor vehicle crash.

Each year the eight MADD Canada Alberta Chapters participate in police roadside checkstops and take to the airwaves with special summertime messages to drive sober on the roads and waterways. HSAA has increased and furthered this awareness activity.

HSAA is a labour union representing more than 13,000 professional, technical, support and ambulance workers in Alberta's health care system. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.
/For further information: David Kirkham, HSAA Communications Officer (780) 405-4684/ IN: SOCIAL

Contact Information

  • Louise Knox, Manager, Western Office
    Primary Phone: 866-900-6233 ext. 222
    E-mail: lknox@madd.ca