Tira Wireless Inc.

Tira Wireless Inc.
Motricity, Inc.

Motricity, Inc.

June 13, 2006 08:01 ET

Motricity and Tira Wireless Integrate Technologies to Streamline Mobile Content Deployment

SAN JOSE, CALIFORNIA and DURHAM, NORTH CAROLINA--(CCNMatthews - June 13, 2006) -

Publishers Can Expedite Mobile Content Submissions to Motricity Channels Direct From the Tira Jump Product Suite

Tira Wireless, the premier provider of advanced technology for mobile content deployment, and Motricity, Inc., a global leader in mobile marketplace management, today announced that the companies have teamed to integrate the Tira Jump Product Suite with Motricity's Fuel 5 platform. As a result of this agreement and technology integration, mobile content providers using the Tira Jump Product Suite will be able to submit content directly to Motricity's Fuel 5 platform, resulting in faster time to market via Motricity-powered distribution channels.

In addition, Motricity is also designating Tira as an auto-certified partner of Java applications for all Motricity channels. This certification recognizes the stringent testing that Tira has incorporated into the Tira Jump Product Suite, and reinforces the quality of content deployed through Tira Jump. The auto-certification enables users of Tira services to expedite testing mandated by Motricity's Fuel 5 platform customers, with the intent to roll out the same designation to Tira Jump Product Suite licensees in the near future.

"Tira's relationship with Motricity provides a new approach to mobile content certification and deployment," said Randy Busch, senior vice president of Product Strategy at Tira Wireless. "This integration strategy will enable Tira Jump licensees to directly submit content for deployment to mobile operators using Motricity's content delivery platform. The integration will enable Motricity to make access to content much more efficient for its partner network. At the same time, the integration and auto-certification designation will enable content providers to dramatically speed time to market while lowering costs."

Considered a new class of mobile content and media provider, Motricity today services more than 120 million mobile subscribers with its Fuel 5 mobile marketplace management platform through global partners such as BET, Cingular Wireless, Verizon Wireless, O2, Amazon.com and Palm.

"Integrating the Tira Jump technology into our existing platform is an integral component of our strategic vision," said Alex Bloom, vice president of Content & Developer Services for Motricity. "With this relationship, mobile content can be automatically certified by Tira and delivered to end user devices much more efficiently and cost-effectively. It will enable us to improve our service to our valued channel partners."

The Tira Jump Product Suite enables mobile content providers to control, adapt, optimize and deploy mobile content - from simple puzzles to complex multiplayer, multilevel, highly networked games - across more than 350 different handsets, in a variety of international languages over multiple mobile operator networks. To date, more than 80 percent of the world's leading mobile content providers have used Tira Jump technology to create and deploy top selling mobile games and applications in eight different languages around the world.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's technology - the Tira Jump Product Suite - enables mobile content providers to efficiently control, adapt and deploy content across a broad range of handsets, languages and operator networks. By combining in-depth knowledge of mobile content deployment with the most powerful and flexible features of digital asset management and workflow systems, Tira Jump enables mobile content providers to optimize process efficiencies and maximize resource utilization. Tira's customers include Disney Mobile Studios, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. For more information visit www.tirawireless.com.

About Motricity, Inc.

As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity's Fuel mobile content delivery platform received the 2006 GSM Association Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit www.motricity.com.

NOTE: Tira Wireless is a registered trademark. Sun, Sun Microsystems, Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

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