motum b2b

motum b2b

June 23, 2014 16:01 ET

motum b2b President and CEO Joins Net-Zero Energy Coalition Board of Directors

Richard Willingham gives back to sustainability initiative

TORONTO, ONTARIO--(Marketwired - June 23, 2014) - motum b2b is pleased to announce that its President and CEO, Richard Willingham, has been elected to the Net-Zero Energy Coalition (NZEC) Board of Directors. The NZEC is a federally incorporated, multi-stakeholder not-for-profit organization comprised of North American champions in advanced energy efficient construction and building products, the utility sector, research and development, and manufacturing and deployment of on-site renewable energy technologies.

"At motum b2b, we've long supported the idea that one day, everyone will live and work in a net-zero energy building," says Willingham. "My volunteering for service on the NZEC board is just another step along the path toward that goal. I am honored to be able to support the coalition and its mission in this way."

Willingham brings his decades of experience in sustainability marketing to the table to help the NZEC raise brand awareness and spread the message of its mission. With a history of helping leading B2B brands like BASF, Philips Lighting Canada, the Building Performance Institute (BPI) and Lafarge Eastern Canada craft and share their sustainability stories, Willingham hopes to contribute a great deal to the NZEC branding and marketing efforts.

"Success of the net-zero energy mission will deliver tremendous benefits for the triple bottom line - economy, ecology and society. I am very much looking forward to getting that story heard, and I know every member of the motum b2b team is standing ready to help in their own areas of expertise," says Willingham.

Others recently elected to the NZEC Board of Directors include:

  • David B. Carolan, CEO/Founder, Solid Green Companies - Austin, TX
  • Peter Turnbull, Principal Program Manager, Zero Net Energy Pilot Program, Pacific Gas and Electric Company - Oakland, CA
  • Chris Williams, General Manager, Avalon Master Builder - Calgary, AB

About the Net-Zero Energy Coalition

The Net-Zero Energy Coalition is a change agent, catalyzing and championing a transformation of the built environment to net-zero energy by executing initiatives that unite the industry and accelerate the market. Members, partners, and sponsors will benefit from extensive industry exposure, connections to net-zero energy leaders globally, and access to resources and funding for collective efforts. For more information, visit

About motum b2b

motum b2b is a boutique marketing consulting group. We offer strategic analysis and marketing communications plan development combined with tactical executions to help business-to-business marketers build brand, build demand and build business. We focus on the growing need to offer more sustainable, less environmentally impactful, products and services throughout the business value chain. Follow us on Twitter at @motum_b2b. For more information, visit

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