SOURCE: moTwin

moTwin

August 27, 2013 08:00 ET

moTwin Exposes 'Mobile Cliff' Facing Enterprises in Mobile Application Development

Enterprises Must Target Critical Back-End Integration to Successfully Cross the 'Mobile Cliff'

PALO ALTO, CA--(Marketwired - Aug 27, 2013) - moTwin, a leading mobile platform provider for business applications, today detailed key issues facing enterprises migrating their applications to mobile devices. Termed the "mobile cliff" because of the significant risk in moving to mobile, the key challenges that prevent a successful mobile deployment revolve around three pillars: integration with back-end/cloud infrastructure, real-time performance and user experience. Because of the complexity of a mobile solution implementation across the whole enterprise, it is important for companies to address the mobile cliff up front to avoid facing multiple development cycles at tremendous cost and lost market opportunity. A new paper, "Mobile App Performance in the API Economy: Avoiding the Mobile Cliff," details the pitfalls and solutions for enterprises to go mobile and can be viewed on the moTwin website (http://www.motwin.com/news-and-resources/white-papers/).

 "The mobile enterprise market has not yet stabilized on a platform or methodology, leading many companies to try multiple times to get a mobile application that satisfies both the user expectations and enterprise requirements," said Peter Crocker, founder and principal, Smith's Point Analytics, and author of the white paper. "While there are many open source -- free -- framework and tools that address some of the front-end mobile design, the back end remains the critical piece of enterprise mobile today. At a cost of up to $500,000 dollars per mobile implementation, not to mention the loss of business costs, a 'mobile-right' strategy, that includes back end integration, real-time updates and context-aware functionality, is required."

By achieving a "mobile-right" strategy, the moTwin platform is able to quickly enable mobile applications that deliver a unique user experience while satisfying the rigorous back-end and cloud integration requirements the first time. Today companies have too many resources focusing on reshaping and refactoring their aging back-end systems to meet their mobile team requirements, such as exposing new services, using new protocols, assessing security impact, etc., while not enough time is spent focusing on the mobile experience. As a result, the experience often fails to meet the user expectation, according to moTwin.

"Mobile applications have the opportunity to expand and, in many cases, create an entirely new customer experience and interaction with a given company," said Claude Lemardeley, CEO of moTwin. "But they also have the opportunity to cause great frustration and lose customers, if the services, the content, and the performance aren't there, which often happens if integration to the infrastructure is not properly managed. Our platform both solves a lot of the technical challenges developers face or will face during the implementation of a mobile project and aims to provide all the up-front functionality today's customers expect, with a seamless back-end integration that delivers the performance they demand." 

moTwin is a fast-growing provider of mobile application platform software and support services for the financial services, retail, media and entertainment, healthcare, and telecommunications industries. While most app providers have focused on client-side development of simple applications, moTwin takes an entirely different approach with a unique two-tier architecture approach. By allowing development at the server level, through code and service reuse, the company enables fast development and deployment on all platforms as well as flexible management of scalable mobile applications.

With customers across the globe using moTwin, the company has delivered a new version of its award-winning platform that provides even greater context-aware and real-time capabilities. A trial version of the motwin platform 3.2 is now available, free of charge, at http://www.motwin.com/motwin-platform/request-eval/

About moTwin
moTwin enables enterprises to leverage existing systems, build and deploy the best mobile applications, and provide compelling value to their customers. The company's flagship moTwin Platform is a development and runtime platform designed to quickly and easily deploy enterprise-grade mobile applications that deliver the performance today's users demand. With a unique focus on both back-end/cloud integration and customer usability, moTwin delivers a "mobile-right" solution for its enterprise customers worldwide. moTwin has offices in Palo Alto, California; Grenoble, France; and Frankfurt, Germany. www.motwin.com

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