MOUNT REAL CORPORATION

MOUNT REAL CORPORATION

February 24, 2005 11:38 ET

Mount Real Announces A New Strategic Alliance


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: MOUNT REAL CORPORATION

TSX SYMBOL: MRF

FEBRUARY 24, 2005 - 11:38 ET

Mount Real Announces A New Strategic Alliance

MONTREAL, QUEBEC--(CCNMatthews - Feb. 24, 2005) - Mount Real Corporation
("Mount Real") (TSX:MRF) announces today a new strategic alliance with
Magazines International (ASIA) Ltd. "MI (ASIA)".

MI (ASIA) is a privately held organization with offices in Hong Kong,
Thailand and Taiwan, and is a significant magazine distribution
organization in Hong Kong. MI (ASIA) has ambitious expansion plans in
the Pacific Rim region.

Through this alliance, MI (ASIA) will make available its resources to
facilitate Mount Real's expansion of its operations into the Chinese
cultural communities in North America. In return MI (ASIA) will benefit
from financial management and support tools available through Mount Real
and its strategic partners to secure their expansion in the Pacific Rim.

Mr. Pettinicchio, Mount Real's President said: "We view this alliance as
a very strategic positioning for Mount Real in a significant market, in
both North America and a huge Pacific Rim region, which will undergo
tremendous growth over the next decade".

Mr. John Mak, MI (ASIA) President said "MI (ASIA) will benefit from this
alliance by securing a seasoned partner that can help us expand in other
countries of the Asia Pacific region".

Mount Real's business is management accounting, information management
and media services. Mount Real uses "TMI" Tactics Marketing
Intelligence, a business intelligence system, for the management of
proprietary and non-proprietary consumer databases. Mount Real is listed
under the stock-trading symbol MRF on the Toronto Stock Exchange.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Source:
    Lino P. Matteo, CMA
    Chief Executive Officer
    or
    General Information:
    Kelly Leonard
    (514) 762-2500
    (514) 762-6535 (FAX)
    kelly@mountreal.com
    www.mountreal.com