SOURCE: Mountain America Credit Union

Mountain America Credit Union

June 22, 2015 13:15 ET

Mountain America Credit Union Announced as Recipient of Customer Experience Excellence Award by Gartner and 1to1 Media

WEST JORDAN, UT--(Marketwired - Jun 22, 2015) -  Mountain America Credit Union has been selected as a recipient of the 2015 Gartner & 1to1 Media Customer Excellence Award for Innovation in Customer Insight. Now in its 11th year, the award highlights companies that are customer-focused and add measurable value through the combined use of strategy, technology and execution to deliver exceptional customer experiences.

As a credit union, Mountain America doesn't have customers; they have members, each with ownership in the not-for-profit, full-service financial institution. Since 2012, Mountain America has run a formalized program to refine member experience and build loyalty by acting on member feedback. Mountain America uses the MaritzCX platform to help bring together insights from surveys, unsolicited feedback via the Member Voice website link and social media, the call center, and branch employees, to continuously improve business operations and the overall member experience.

"Mountain America is in business to help our members achieve their financial dreams. We work continually to better understand our members' priorities and then match them with quality products and services that complement their unique situation," noted Dennis Bromley, SVP of Member Development and Engagement for Mountain America. "We are honored to receive this award by Gartner & 1to1 Media."

"I'm proud of our class of 2015 winners. For the first time, our winners have outlined clear-cut goals, the ability to achieve enterprise-wide buy-in and commitment, cross-departmental process changes and tangible results. Most importantly, they've elevated their customer experience to meet consumer expectations," said Mila D'Antonio, editor-in-chief of 1to1 Media. "My hope is that organizations across all industries will take away at least one element from these winning initiatives to implement within their companies."

Mountain America will be recognized during the Gartner Customer 360 Summit in San Diego, CA, and featured on 1to1 Media's website and on the Gartner Customer 360 Summit website.

About Mountain America Credit Union
Mountain America Credit Union has more than $4.5 billion in assets and serves more than 525,000 members, wherever they are, through online and mobile banking, 84 branches in five states and access to more than 30,000 ATMs and 5,000 shared-branching locations nationwide. With roots dating back to the 1930s, Mountain America offers a variety of financial products and services for consumers and businesses, including savings accounts, auto loans, checking accounts, mortgage loans, business checking, student loans, SBA loans and retirement options. Visit www.macu.com for more information.

About 1to1 Media
 
1to1® Media is THE online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media provides resources including in-depth articles, infographics, blogs, webinars and whitepapers that help senior executives drive change and make customer-based initiatives the centerpiece of their strategies. 

About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,800 associates, including more than 1,500 research analysts and consultants, and clients in 90 countries. For more information, visit www.gartner.com.

About the Gartner Customer 360 Summit
Gartner Customer 360 Summit provides IT leaders with the insights, tools, technologies and strategies they need to deliver superior customer experiences across every point of engagement. From leveraging disruptive technology to executing on digital business imperatives, delegates gain a comprehensive understanding of how to create and execute customer strategies that drive growth, satisfaction and loyalty. Additional information is available at http://www.gartner.com/events/na/crm. Members of the media can register by contacting Janessa Rivera at janessa.rivera@gartner.com.

Contact Information

  • Media Contact:
    Nanette Graviet
    Mountain America Credit Union
    801-325-6314
    Email Contact