SOURCE: Movember

Movember

September 19, 2011 05:30 ET

Moustache Season Is Open - Register Today for Movember 2011

Grow a Mo to Raise Funds and Awareness for Prostate Cancer

TORONTO--(Marketwire - Sep 19, 2011) - Movember kicks off its 5th annual campaign in Canada today, challenging men across the country to lead with their upper lips by growing a Mo (slang for moustache) this November. To help support Prostate Cancer Awareness Week (September 19-23), today men and women across the country can raise funds and awareness for men's health -- specifically prostate cancer, by registering at www.movember.com. Last year, Canadians embraced the moustache, with nearly 119,000 Mo Bros and Mo Sistas raising $22.3 million for Movember's Canadian men's health partner, Prostate Cancer Canada.

Movember, the month formerly known as November, aims to change the face of men's health by creating a global focus on cancers affecting men. Each Movember, men are challenged to start the month clean-shaven and grow a moustache. The moustache becomes the hairy ribbon for men's health and the guys growing them become a walking billboard for 30 days. The growth of a new moustache inspires conversations about not often talked about topics -- men's health and prostate cancer.

"Last year, Movember became a truly global movement," said Adam Garone, CEO and Co-Founder of Movember. "Through the power of the moustache, almost half a million Movember participants raised $176 M, making us the largest non-government funder of prostate cancer research in the world. This success was made possible by the individual efforts of each Mo Bro and Mo Sista, and we hope they'll join us this year as there is still much work to do. With 25,500 new cases of prostate cancer expected this year, the need for new collaborative research is more urgent than ever."

Movember funds are hard at work. Because of the funds raised by Mo Bros and Mo Sistas, Prostate Cancer Canada has been able to fund research and programs across Canada -- making breakthroughs in research and improving the ability to provide individualized treatment to those afflicted. Projects include:

  • CPC Gene - A project by the International Cancer Genome Consortium, CPC Gene is a project led by Prostate Cancer Canada that aims to crack the prostate cancer genetic code by identifying changes or mutations in the DNA sequences of prostate cancers. Information about mutations in these DNA sequences could be used to better detect tumours, determine tumour aggressiveness and identify the best treatment needed to personalize prostate cancer medicine for individual patients. Advances in this area allow the scientific community to use personalized medicine to improve the quality of life for men diagnosed with the disease.

  • Pilot Grants - Pilot grants are an award program which provides funding to high-potential pilot studies that could significantly advance the understanding of prostate cancer. With funds from last year there are currently pilot grants underway in all Canadian provinces.

  • Clinician Scientist Awards - These are awards given to clinician scientists who are working with laboratory research with the aim of turning this research into potential clinical treatments. This work is the segue between research and application and a crucial stage in providing better and more specific treatments.

  • Global Action Plan (GAP) - Identifying an opportunity to accelerate research outcomes through collaboration, the Movember Foundation has established the Global Action Plan. GAP has two program elements -- an annual global collaborative research project as well as Promoveo, a global, online community for prostate cancer researchers, clinicians and organizations to share information and findings.

For full details on specific research programs and more please visit www.movember.com.

"Prostate cancer is the most common cancer to afflict Canadian men. With the help of Movember, Canadians are becoming more aware of this disease and men are starting to take charge of their health," said Steve Jones, CEO and President, Prostate Cancer Canada. "Much of this is due to the remarkable success of Movember. We are pleased to be their men's health partner for the 5th year and are extremely grateful to the many Mo Bros and Mo Sistas who rally behind the cause."

Getting involved in Movember is simple -- starting today, men and women can register to join the campaign at www.movember.com. Whether on their own or as part of a team, they have the month of November to grow and show their Mo. Friends, family, and colleagues can show their support by sponsoring the Mo-growing efforts and donating funds to support Prostate Cancer Canada. Women who register are key to the campaign's success. They act as ambassadors for the Mo, spreading the word about men's health and showing their support for the men in their life. Participants celebrate their "Mo" at the end of November, attending Movember's official Gala Partés or hosting their own local event. The campaign is largely run online, making it a unique digital charity campaign.

Movember's 2011 Canadian major partners include Mercedes-Benz Canada, and Schick.

For more information and to get involved visit: Movember - www.movember.com. For more information about our men's health partner Prostate Cancer Canada please visit: www.prostatecancer.ca.

NOTES TO EDITORS

Why all the moustaches?
It's time men and women understand the facts about prostate cancer:

  • 1 in 7 men will be diagnosed with prostate cancer in their lifetime.
  • 1 in 2 men will be diagnosed with cancer in their lifetime. 1 in 3 women will be diagnosed.
  • Prostate cancer is as prevalent in men as breast cancer is in women.
  • Prostate cancer is the most common cancer to afflict Canadian men.
  • Prostate cancer develops as a result of dietary, environmental and hereditary factors.
  • On average, 70 Canadian men will be diagnosed with prostate cancer every day.
  • On average, 11 Canadian men will die of prostate cancer every day.
  • Men with a family history of prostate cancer and those of African or Caribbean descent are at a greater risk of developing the disease.
  • Over 90% of prostate cancer cases are curable if detected and treated in their earliest stages.

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.1 million participants have raised over $176 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered charity in Canada - BN 848215604 RR0001.

About Prostate Cancer Canada
Prostate Cancer Canada is the only national foundation dedicated to the elimination of this disease through research, education and awareness. Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of the afflicted and research into the prevention, detection, treatment and cure of prostate cancer. For more information and to learn about testing and treatment, visit prostatecancer.ca.

Contact Information

  • For more information or to schedule an interview, please contact:
    Jo-Anne Stayner
    joanne@smak.ca
    604.603.0657

    Clay Dube
    clay@smak.ca
    604.220.4668