SOURCE: Movember

Movember

December 08, 2011 06:00 ET

Moustaches Raise Over $107 Million During Month of Movember

854,000 Americans Grow and Support the Mo for Cancers Affecting Men

LOS ANGELES, CA--(Marketwire - Dec 8, 2011) - Movember, the global men's charity that raises awareness and funds for men's health and cancers affecting men, is proud to share that 853,682 men and women participated in its fifth annual campaign, raising a remarkable $107,333,340. In the US, 144,453 grew and supported the moustache, raising $13,912,621 for Movember's men's health partners, Prostate Cancer Foundation and LIVESTRONG. While Moustache Season is officially over, it is still possible to donate, to do so visit www.movember.com.

"We are humbled to see such incredible support from across the country -- fire and police departments, businesses, politicians, teachers, students, musicians and professional sporting teams, to all 144,453 Americans that acted as walking billboards for cancers affecting men," said Adam Garone, CEO and Co-Founder, Movember. "In the coming months, we will be working hard to ensure your funds raised are facilitating game changing research, awareness, education and survivorship programs. Thank you for helping to change the face of men's health."

Movember is a month long fundraising campaign where male participants, known as Mo Bros, start the month of November with a clean-shaven face, then grow stylish moustaches, and only moustaches, throughout the month. This hairy ribbon is designed to start conversations about cancers affecting men and the health issues they face. Women, or Mo Sistas, show their support by raising awareness and funds, and recruiting Mo Bros to participate.

"We are so grateful for the power of the moustache as a tool for raising awareness and funding for game changing prostate cancer research. Millions of men and their families around the world are going to benefit from the generosity of the 2011 men and women of Movember," said Jonathan W. Simons, MD, president and CEO of the Prostate Cancer Foundation. "As Movember continues to grow globally, we are seeing a profound increase in public awareness for prostate cancer and in improving men's health in general."

What happens next?
In the interim, Movember will work closely with Prostate Cancer Foundation and LIVESTRONG on the best quality programs for funds to support. It goes without saying that Movember takes this process extremely seriously; it's not simply a matter of handing over the funds. It is a collaborative process and we work together with our partners to fund world-class research, and developing and funding awareness, education, and survivorship programs in line with our long-term strategic goals, to have an everlasting impact on the state of men's health.

Over the coming year, Movember will be updating www.Movember.com and our social networks with details of programs funded. Full details on projects currently funded by Movember are available here.

Still to come
For Mo Bros and Mo Sistas, there are some great prizes to be won, so keep up the good work. The close for prizing is December 9th, 2011. The International Man of Movember will be announced in December.

For more information on Movember, please visit www.movember.com.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds that will reduce the number of preventable male deaths by cancer. Since inception as a charity event in 2004, over 1.9 million participants have raised over $281 M for the cause, with official Movember campaigns taking place in ten countries. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world's leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $475 million and provided funding to 1,600 research programs at nearly 200 institutions in 15 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds supporting transformational cancer research. Our efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about PCF can be found at pcf.org.

About LIVESTRONG

LIVESTRONG serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand -- LIVESTRONG -- and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.

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