SOURCE: PivotLink


May 16, 2013 12:40 ET

Move Beyond "Gut Feel" Marketing With PivotLink at Responsys Interact 2013

SAN FRANCISCO, CA--(Marketwired - May 16, 2013) - PivotLink, the leading provider of retail marketing intelligence and analytic applications, will present solutions to improve campaign performance and hone your marketing spend next week at Responsys Interact 2013. PivotLink executives will host a breakout session and demonstrate the new version of PivotLink Customer PerformanceMETRIX™ (CPM) at the event taking place May 21 - 23 in San Francisco. Register at

Interact attendees will discover how companies such as and Tea Collection use a new generation of marketing intelligence solutions to create best-in-class direct marketing campaigns powered by PivotLink and Responsys.

Don't miss these highlights:

New School Breakout Session: "The Savvy Marketer's Secret Weapon: Marketing Intelligence"
Wed. May 22, 2013 4:00 - 4:45 p.m.

Gleaning actionable insights from customer data spread across the marketing ecosystem transforms marketing from an art to a science, making it easy to plan, implement and measure campaigns that drive online and offline revenues. PivotLink's chief marketing and product officer Joe Dalton will discuss how to create advanced customer segments, pinpoint campaign timing and understand the value of every interaction throughout the buying cycle using advanced analytics. Jason Scoggins, director of Customer Experience at Freshpair, Inc. ( will demonstrate how these solutions are propelling Freshpair's marketing results using PivotLink CPM for marketing intelligence and Responsys Interact for campaign execution.

Visit PivotLink in the Interact Solutions Showcase

PivotLink will demonstrate how marketers pinpoint their next best marketing action by using PivotLink CPM to understand the behavior, preferences and purchase intent of customers in key segments and improve the relevance and performance of Responsys campaigns. Stop by, meet the team and see a demo of PivotLink CPM in action. Schedule an appointment in advance by calling (415) 544-5211.

Browse the Interact 2013 agenda:

Register to attend:

Join the conversation on Twitter at #MKTG13.

About PivotLink Corporation

PivotLink is the leading provider of retail analytic applications delivered as software as a service (SaaS). PivotLink's on-demand marketing intelligence solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink serves retail and retail-related customers such as: Car Toys, Freshpair, Kelly-Moore, Party City, Rossignol, Shaklee, Timbuk2 and Total Hockey. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. Visit Follow @PivotLink on Twitter at and on Facebook at

PivotLink and Customer PerformanceMETRIX are trademarks of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.

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