SOURCE: Pure Home

Pure Home

March 13, 2012 09:00 ET

Move Over Online Dating -- A New Matchmaking Site for the Home Promises Love at First Color

Breaking Design Barriers and Making Correct Color Selection Accessible to Everyone, Pure Home Helps Turn Visions Into Reality

SEATTLE, WA--(Marketwire - Mar 13, 2012) - When it comes to color, it's easy to feel clueless. People second-guess themselves with questions like, "Is this the right shade of yellow for my kitchen?" "Will this color go with my furniture?" "Should I just stick with beige?"

Officially launching in beta today, Pure Home is here to help take the anxiety and confusion out of proper color selection -- and provide expert design advice along the way. The new community site also helps members discover décor trends and shop for unique and hard-to-find products for the home with personalized recommendations for everything from paint colors and furniture to artwork and flooring.

"Whether you are starting a new home, remodeling, downsizing, or just seeking new inspiration, Pure Home is here to make your home distinctly you," said Pure Home CEO Barry Abraham. "Pure Home was designed as a unique community for those looking to be inspired, explore new trends, create, shop, and connect about home design."

With Pure Home's introduction, a rapidly growing community has started to flourish with members acquiring everything they need to know to make a confident design decision.

Create

Pure Home provides a solution to the number one problem of the home design process: "What color should I choose?" The patented Pure Home color selection process offers trusted design inspiration, taking the guesswork out of the often challenging process of decorating a home while making it easy -- and fun! Pure Home's color selection tool helps you find the colors you like and says 'see ya' to the ones you don't.

Design

After designing a color palette, Pure Home will provide you with carefully selected products that work with your color and room styles to help bring the space to life and serve as an outward expression of you. The site connects its members directly with thousands of previously hard-to-find retailers and hundreds of marquee brands, serving as a marketplace that blends the individual touch of boutique shopping with the convenience of digital innovation. Find a sofa, painting, or accent piece you love? Purchase directly from the site or add the item to your Pure Home design board to turn your ideas into a later reality.

Share

A socially-connected design hub, Pure Home provides a truly integrated experience by allowing members to draw inspiration through digital scrapbooks or "design boards" that anyone can follow, like, or comment on. Boards can even be shared on other social media sites, so family and friends take part in the fun. Additionally, the Pure Home blog further inspires members and visitors with fresh design ideas and style tips.

"Everyday our platform becomes richer in content and new products for our growing audience of creative and engaged members," said Abraham. "We are excited about the future of this unique innovation in the design space that brings real solutions to our members and helps create a space they love that complements their style and taste."

About Pure Home

Pure Home is a community for anyone seeking inspiration to explore new color palettes, discover décor trends and products for the home, and connect -- and share -- with like minds. Using the expertise of trusted designers, Pure Home helps design visions become reality with personalized recommendations for everything from paint colors and furniture to artwork and flooring. The social hub also connects members directly with thousands of previously hard-to-find retailers and hundreds of marquee brands, serving as a marketplace that blends the individual touch of boutique shopping with the convenience of digital innovation. The flourishing community site is currently in beta and will continue to expand its features and product offerings for its highly engaged and growing membership.

Please visit us online at www.purehome.com, facebook.com/PureHome or Pinterest.com/PureHome

Contact Information

  • Media Contact:

    Jessika Goldstein
    Duo PR for Pure Home
    Jessika@duopr.com
    206-456-3431