SOURCE: Movember Canada

Movember Canada

February 01, 2016 05:30 ET

Movember Foundation -- First Charity to Receive Cult Brand Status

The Gathering Honors the Leading Global Men's Health Charity

TORONTO, ON--(Marketwired - February 01, 2016) -  The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honored for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson Canadian, Carhartt, theChive and Maple Leaf Sports Entertainment. The 2016 Awards will take place February 4th in Banff, Alberta.

"We're honored to be the first charity to receive cult status, and in the company of such remarkable brands," said Adam Garone, CEO and Co-founder, Movember Foundation. "When we started Movember we didn't know where the moustache would take us. Thanks to our passionate community we've built a global following that's exceeded our expectations, and most importantly helped millions of men live happier and healthier lives."

Since its inception in 2003, Movember has redefined the charitable space, bringing fundraising online and using social media as the primary way of inspiring men and women from around the world to show their support for men's health. Innovation is an integral part of Movember's culture and it is infused in all facets of the organization, from fundraising to investment strategy. 

In 2015, Movember launched a mobile game app, Run Mo Run, to help raise funds and awareness in a new medium. Movember also launched its Social Innovators Challenge in 2015, encouraging Canadians to propose innovative, out of the box ideas that could lead to products or services that increase levels of social connections for men.

The Movember Foundation has dramatically changed the way men's health researchers are working together. By fostering and facilitating national and global collaboration, the Foundation invests in world-class research and health service interventions that are working hard to make sure men around the world live happier, healthier and longer lives. To date millions of men and women have joined the movement raising over $750 million, and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

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About the Movember Foundation

The Movember Foundation is a global charity raising funds and awareness for men's health. These funds deliver breakthrough research and support services to allow men to live happier, healthier, longer lives. Since 2003, millions have joined the men's health movement, raising more than $750 million and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

The Foundation runs awareness and fundraising activities year-round, with the annual Movember campaign in November being globally recognized for its fun and innovative approach to raising money and getting men to take action for their health. During Movember, we challenge men to grow a moustache or to make a commitment to get active and MOVE, both of which are about real action for health and are done to spark conversation and raise vital funds and awareness. The Foundation's vision is to have an everlasting impact on the state of men's health. Movember is a registered charity in Canada - BN 848215604 RR0001. For more information visit

About The Gathering

Founded in 2013, The Gathering is an exclusive summit focused on exposing the principles and practices employed by the world's most successful brands. It brings together respected thought leaders and senior executives behind brands who've dominated their industries or categories by winning the irrational loyalty and devotion of customers and fans the world over. The Gathering is supported by its valued sponsors, including Air Canada, Las Vegas Visitors & Convention Authority, and is produced in partnership with e=mc2 Events.

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