SOURCE: Cable Movers Hotline

July 21, 2005 10:58 ET

Movers Find Hooking Up Their TV as Important as Getting Dinner on the Table

New Survey Reveals Biggest Hook-ups and Headaches for Home Buyers

ALEXANDRIA, VA -- (MARKET WIRE) -- July 21, 2005 -- Since moving is one of the most stressful activities in a person's life, it's no wonder Americans are finding comfort in daily rituals, including cozying up to their favorite movie or TV show -- first and foremost! According to the Cable Gets Movin' survey,* more than half of cable consumers (60%) rank getting their TV service hooked up next to getting dinner on the table (61%), and more important than finding local businesses (45%) or decorating (44%).

"Moving can be just as stressful as starting a new job or buying a new car," explains relocation expert and author of "Will This Place Ever Feel Like Home?," Leslie Levine. "It's important to have a plan. Set up and unpack the things that are most important to you first to help make your house feel like home."


Regardless if it's remembering to shut off the utilities or notify the post office, movers have many details to manage when leaving an old home and entering a new one. According to the survey, the majority of movers report disconnecting (78%) and connecting (84%) up to five services when they last moved,

"Changing over fundamental services increases the already high level of hassle and anxiety associated with moving, explains Levine. "With one call to your local cable company prior to your move, digital cable, high-speed Internet, and even phone service in some areas, can be yours when you arrive in your new home."

If you've already moved or want to become a new cable customer, the new toll-free Cable Movers Hotline(SM) (877-9TV-MOVE) processes the transfer between the existing and new cable provider to create a seamless transition without moving heavy hardware, set-top boxes or modems. Cable companies also will install all equipment for you in one visit, making the transition easier than ever before.

Levine, who has relocated several times herself, understands movers' common frustrations and has these three simple tips to make the move as easy as possible for the whole family.

--  Make Moving Fun.  Kids can commemorate the move by becoming the family
    photographer.  Give your child a digital camera and encourage a photo shoot
    of the new space.  Later, e-mail the photos to family and friends or make a
    scrapbook of the exciting event.
--  Connect to the Community.  One of the best ways to get acclimated to a
    new community is learning about it before the move.  Check out local news
    and entertainment online and research fun family activities such as art
    museums and zoos, which may offer a family membership at introductory
    discounted rates.
--  Phone Home.  Family and friends want to know how you're doing after
    the move, so pick up the phone and give them an update. Instead of choosing
    phone service through a traditional landline operator, try cable phone -
    the newest service in the cable roster, which allows you to call anyone,
    anywhere, regardless of their phone technology and consumers get an added
    bonus of potential cost savings.

It's no surprise, more than half of survey respondents (58%) listed packing and unpacking as the top moving hassle. Levine recommends taking a break and not overdoing it by tuning to a favorite comedy to lift your spirits with Cable On Demand, an exclusive service offered with digital cable. Or, check-out a useful DIY show to get some home improvement tips while you work to make your place feel like home even faster.


Installing cable service in your home is a breeze. In fact, people are nearly twice as likely to choose basic or digital cable (13%) than satellite (7%) in terms of new subscription services in the home, according to the survey.

Digital cable offers a range of services, including increased entertainment options like Cable On Demand; digital video recorders built right into the set-top box and local high-definition television channels; cable phone service with the same great features like caller ID and voicemail; and high-speed Internet connections of up to 75 times faster than a traditional dial-up. Moving can be expensive, but by taking all three services from your local cable company, you'll get the convenience of one bill, and you may be able to spend your savings on something for your new home.


Cable companies have teamed up to provide an easy way for movers to connect cable service at their new address without missing a beat by simply calling their current cable company before they move and asking for the Cable Movers Hotline. If they've already moved they can call the Cable Movers Hotline at 877-9TV-MOVE.


This research is based on a telephone survey conducted on behalf of the Cable and Telecommunications Association for Marketing (CTAM) by Centris(SM) (Communications, Entertainment and Technology Research and Information Service) as part of their Access survey from June 1-14, 2005. The sample includes 263 U.S. consumers aged 18 years of age or older who reported having moved in the last year. The study has a +/- 5.6 percentage point margin of error.

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The Cable & Telecommunications Association for Marketing (CTAM) is dedicated to helping the cable industry grow by advancing consumer and business-to-business marketing excellence, facilitating collaborative efforts, and encouraging the mastery of new technology-based products. CTAM supports its more than 5,300 members with conferences, consumer research, publications, Web sites, regional chapters, and the CTAM Educational Foundation's Executive Management Program at the Harvard Business School. In addition, consumers can learn more about the benefits of cable through national CTAM initiatives, such as OnlyCableCan (SM).

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