SOURCE: Zumba Fitness, LLC

Zumba Fitness, Exercise, Dance, Commercial, Ad Campaign, Zumba, group exercise, DVD, Charity

September 08, 2015 11:14 ET

#MoveToGive Zumba Motions Kids to Get Moving for National Childhood Obesity Awareness Month and Beyond

MIAMI, FL--(Marketwired - September 08, 2015) - September marks National Childhood Obesity Awareness Month, and with obesity rates rising rapidly across the country, international dance-fitness leader Zumba is making moves to spread the importance of exercise and healthy eating through its Zumba® Moves charity platform. The initiative includes the expansion of Zumba® Kids class offerings nationwide and a global social media campaign encouraging families to spread awareness about this epidemic.

"We know that 1 in 6 children and adolescents in the U.S. are struggling with obesity, and our goal is to help families act as a team to make fitness an enjoyable part of life," said Alberto Perlman, CEO of Zumba. "The Zumba Kids program not only teaches kids dance moves, but also instills teamwork, confidence, self-esteem, creativity, coordination and cultural awareness."

During September, Zumba, known for its contagious rhythms and easy-to-follow choreography, is launching an Instagram Empowerment Board, calling parents, grandparents and teachers alike to upload photos of themselves showing off their best Zumba® moves with their kids, under the hashtag #MoveToGive. Select photos will be featured on Zumba's Instagram, Facebook and Twitter feeds to inspire others to get moving.

"Zumba Fitness is a fun social experience and parents should be leading by example by talking to their kids about healthy eating, activity and overall well being," continued Perlman. "We are proud to expand our relationship with My Gym Children's Fitness Centers® by adding more Zumba Kids classes across North America, keeping physical fitness fun through kid-friendly routines."

As a part of this partnership, Zumba and My Gym Fitness Centers will be sharing weekly Wellness Tips on its social channels along with posts encouraging followers to attend a Zumba Kids class in September to raise awareness for Childhood Obesity.

Emily Mora, Business Development for My Gym Enterprises said, "We are thrilled to partner with Zumba, yet again, to further get the message out to families about the importance of exercise and nutrition. Working together, we know we can make a strong impact and difference, in a fun and effective way!"

More than 23 million children and teenagers in the U.S. ages 2 to 19 are obese or overweight, which puts a third of the country's children at risk for high blood pressure, heart disease, type 2 diabetes, or even stroke (COAM). Spreading awareness is extremely important. To find a Zumba® Kids class near you, visit Zumba Kids classes.

About Zumba Fitness, LLC

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance party workout. Known as the ultimate "fitness-party," Zumba® classes blend upbeat world rhythms with easy-to follow choreography, for an effective, total-body workout. Founded in 2001, the company is the largest branded fitness program in the world -- reporting more than 15 million weekly participants, in over 200,000 locations across more than 180 countries. In addition to its original Zumba® program, the company also offers a variety of specialty classes, including: Zumba® Step; Zumba Gold® (active older adults); Aqua Zumba®; Zumba® Kids/Zumba® Kids Jr. (ages 4-11); and Zumbini® (ages 0-3). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games and Fitness-Concert™ events. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com. Find us on Facebook, Twitter and Instagram.

A quick note about the Zumba® Mark

Zumba® was coined by us to identify our company as the source of fun and effective fitness programs combining easy-to-follow moves with invigorating world rhythms. When referring to our mark, we ask that you help us protect the thousands of instructors who teach Zumba® classes by following these guidelines:

  • Capitalize the letter "Z" in our Zumba® mark
  • Use the mark to describe our products or services (e.g., "the Zumba® program," "Zumba® class," "Zumba® instructor," or "Zumba® DVDs")
  • Use the ® symbol after the word Zumba®
  • Never use "Zumba" as a noun or verb (e.g., "You'll love to Zumba" or "They went to Zumba")
  • Never alter the mark (e.g., "Zumbamania" or "Zumbatastic")

About My Gym Enterprises:

Established in 1983 and named #1 Children's Fitness Franchise by Entrepreneur Magazine in 2014, My Gym is a leading fitness center destination for children with over 325 locations worldwide, including international locations in China, France, Canada, and Brazil, among others. More than 30 additional locations are planned to open worldwide in the next 12 months. My Gym combines innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children ages 6 weeks through 10 years by helping them acquire the skills, confidence, and positive self-image needed to become healthy young adults. My Gym's award-winning, structured, noncompetitive and age-appropriate classes and birthday parties enhance children's overall development through games, music, exercise, sports, gymnastics, puppets, unique rides, and fun. The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility, and social skills. In 2012, My Gym launched their new interactive Building Blocks Program to all enrolled children ages 2.5 years and older. The program helps children work toward specific milestones in their physical, cognitive, and emotional development and then celebrates their achievements with stickers, progression ribbons, medals, trophies, graduation certificates and more in periodic Building Blocks Acknowledgment Ceremonies. The My Gym television show, "My Gym At Home," airs on BabyFirst, a 24/7 channel focusing on children's development. The My Gym at Home app is available for Apple/IOS and for Android devices. For more information about My Gym and the location nearest you, please visit www.MyGym.com.

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