SOURCE: MoviePass

MoviePass

June 22, 2016 13:27 ET

MoviePass Announces Promotion With the Los Angeles Times

MoviePass Is Helping the Los Angeles Times Send New Customers to the Movies; For a Limited Time, New Digital Subscribers to latimes.com Will Also Receive One Month of MoviePass

LOS ANGELES, CA--(Marketwired - Jun 22, 2016) -  MoviePass, the nation's premier movie-theater subscription service, today announced a promotion with the Los Angeles Times. New customers who sign up for a digital subscription to the LA Times can also opt in to receive a complimentary month of MoviePass, allowing them to see up to four movies at participating theaters.

"We are very excited to be able to offer the summer's blockbuster movies to new LA Times digital members," said Stacy Spikes, Co-Founder of MoviePass. "Now members can not only subscribe to great news, they can also subscribe to go to the movies."

The promotion will be offered today through June 30th. MoviePass is a month to month service, and customers will have the option to become a MoviePass subscriber once their complementary month ends. As part of the promotion, MoviePass will share data about which movies the new subscribers choose to see, giving The Times a greater opportunity to understand and engage with its new subscribers.

"Our film coverage is one of the many reasons people subscribe to the LA Times," said Gary Olszewski, Times Vice President of Consumer Sales. "We are thrilled to join with MoviePass and offer our new customers a chance to see the movies that they read about on latimes.com as a thank-you for becoming subscribers."

To learn more about this promotion, visit latimes.com/MoviePass.

About MoviePass

MoviePass is a technology company dedicated to enhancing the exploration of cinema. As the nation's premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend unlimited movies. The service, now accepted at more than 98% of theaters across the United States, is the nation's largest theater network. Founded by leading technology and entertainment entrepreneurs Stacy Spikes and Hamet Watt.

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