BOSTON, MA--(Marketwire - August 5, 2009) - The latest research on Employee Engagement from
Aberdeen Group, a Harte-Hanks
Company (
NYSE:
HHS), shows that leading organizations with effective
employee engagement strategies in place are seeing a 22% year-over-year
improvement in customer satisfaction / loyalty and a 21% year-over-year
improvement in turnover / retention. The research report entitled
"
Beyond Satisfaction: Engaging Employees to
Retain Customers," also reveals that eight in ten of these top
companies attribute changes in profitability and/or revenue DIRECTLY to
employee engagement initiatives. Engagement is delivering positive
business results for these organizations at a time when all companies are
looking for ways to improve their business and motivate employees.
"Top companies are moving beyond employee satisfaction -- a one-way street
which only measures if the employees needs are being met by the
organization -- to employee engagement, which is all about aligning
individual, organizational and customer needs," comments Mollie Lombardi,
research analyst, Aberdeen. "It is no wonder that companies who provide
their leaders with tools and training to engage their employees are
achieving impressive business impact."
A complimentary copy of this report is made available due in part by the
following underwriters:
SkillSoft,
Taleo, and
Valtera. To obtain a complimentary copy of
the report, visit
http://www.aberdeen.com/link/sponsor.asp?cid=6050.
Visit
Research.Aberdeen.com for
additional access to complimentary
Human Capital Research.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 854-5200, or to
learn more about
Harte-Hanks,
call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Mollie Lombardi
Aberdeen Harte-Hanks
(617) 854-5216
mollie.lombardi@aberdeen.com