SOURCE: Aberdeen Group

Aberdeen Group

August 05, 2009 13:08 ET

Moving Beyond Employee Satisfaction to Employee Engagement

What Organizations Are Doing Now to Improve Employee and Customer Engagement and Retention

BOSTON, MA--(Marketwire - August 5, 2009) - The latest research on Employee Engagement from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), shows that leading organizations with effective employee engagement strategies in place are seeing a 22% year-over-year improvement in customer satisfaction / loyalty and a 21% year-over-year improvement in turnover / retention. The research report entitled "Beyond Satisfaction: Engaging Employees to Retain Customers," also reveals that eight in ten of these top companies attribute changes in profitability and/or revenue DIRECTLY to employee engagement initiatives. Engagement is delivering positive business results for these organizations at a time when all companies are looking for ways to improve their business and motivate employees.

"Top companies are moving beyond employee satisfaction -- a one-way street which only measures if the employees needs are being met by the organization -- to employee engagement, which is all about aligning individual, organizational and customer needs," comments Mollie Lombardi, research analyst, Aberdeen. "It is no wonder that companies who provide their leaders with tools and training to engage their employees are achieving impressive business impact."

A complimentary copy of this report is made available due in part by the following underwriters: SkillSoft, Taleo, and Valtera. To obtain a complimentary copy of the report, visit http://www.aberdeen.com/link/sponsor.asp?cid=6050.

Visit Research.Aberdeen.com for additional access to complimentary Human Capital Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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