SOURCE: Moxsie


March 01, 2011 11:00 ET

Moxsie and ShoeDazzle Design an Indie-Inspired Wedge

The Bohemian "Penelope" Debuts in ShoeDazzle Showrooms in Spring 2011

PALO ALTO, CA--(Marketwire - March 1, 2011) - Moxsie, the online retailer for independent style, today announces its first design collaboration with ShoeDazzle, the pioneer of the online personalized shopping experience and leader in social commerce, co-founded by Kim Kardashian. The two companies collaborated on an indie-inspired platform called the "Penelope," which will appear in ShoeDazzle member showrooms in April.

"Our young, hip, wired Moxsie customer is always looking for fashion-forward design. ShoeDazzle was the perfect choice for a design collaboration -- they are on the cutting edge and are known for personal service," said Jon Fahrner, CEO for Moxsie. "This new design really showcases the Moxsie design team's creative ability and eye for great indie style."

"ShoeDazzle prides itself on creating a variety of au courant styles every month through partnerships with brands and individuals that demonstrate a unique sense of style," said Hope Neiman, CMO for ShoeDazzle. "Moxsie's indie focus brings a lot of personality and our members will love this platform's chic, bohemian vibe."

ShoeDazzle members can look forward to the following:

  • The release of the Penelope platform sandal in April, which will be available in taupe
  • Moxsie-styled photo shoots and videos using the platform sandal with several different outfits featured on both and

"These platform sandals are inspired by two spring trends -- neutral colors and bohemian styles and shapes," said Shilpa Naik, director of merchandising for Moxsie. "They can be dressed up and dressed down, which we'll demonstrate in our style suggestions, and are ideal for spring and summer but can easily be transitioned for fall as well."

To become a ShoeDazzle member and to purchase the Moxsie designed platform with ShoeDazzle in April, please visit:

About Moxsie:
Moxsie is a community-driven, online shop that lets you discover your independent style. With more than 100 independent designers, Moxsie features apparel, shoes, jewelry, accessories and more for men and women alike. Moxsie crowdsources design input from its community of cool hunters and ends the alienating experience of traditional boutique shopping. Based in Palo Alto, Calif., Moxsie was founded in 2008 by e-commerce and fashion veterans from Zappos and Netscape. To discover your independent style, come to

About®: is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member's own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, who serves as the site's Chief Fashion Stylist, was launched in March 2009 and now boasts over 600,000 Facebook fans. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. ShoeDazzle's no-obligation monthly membership cost of $39.95 includes the stylists' service, your choice of a pair of shoes, a handbag or a jewelry set, and free shipping both ways with easy returns. Visit for more information.

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