SOURCE: Moxsie


December 15, 2010 11:00 ET

Moxsie Crowdsources Fashion to Create a New Generation of Tastemakers

Moxsie Partners With Badgeville to Reward #BuyerChat Community With Real World and Virtual Incentives on Twitter and Facebook

PALO ALTO, CA--(Marketwire - December 15, 2010) -

News Facts:

  • Moxsie, a community-driven, online shop that lets you discover your independent style, today announced a partnership with Badgeville, a white-label Social Rewards & Analytics company, to create custom social rewards, including virtual badges and buyer expertise levels for Moxsie #BuyerChat participants.
  • #BuyerChats are regular events that turn Moxsie's 115,000 Twitter followers into virtual buyers -- letting them give real-time, social feedback to designers.
  • Combining elements from social media, e-commerce and online game play, Moxsie Badges reward users based on the quality of feedback to designers and frequency of participation.
  • Anyone can join the #BuyerChat conversation and give feedback on the unique apparel and accessories displayed by Moxsie designers to earn discounts, points and badges as they climb the ladder to fashion industry recognition.
  • The first Moxsie #BuyerChat badges will be awarded at the December 16 #BuyerChat that will begin at 11:30 a.m. PT. It will highlight favorite gifts and stocking stuffers from the Moxsie merchandising team including Oclock watches from Italy, Urbanears from Sweden and Clocky and Tocky from Nanda Home.

How Moxsie #BuyerChat Works:

  • Through #BuyerChat on Twitter and USTREAM, Moxsie users get a behind-the-scenes look at photo shoots, meetings with designers and industry tradeshows -- giving them open access to the world's most exclusive settings.
  • Moxsie uses community feedback to make company buying decisions -- turning users into a team of virtual buyers.
  • Designers use the ideas and feedback from the Moxsie community to influence style choices, manufacturing and supply chain decisions -- creating a direct channel for sales and reducing the risk of unsold inventory.

How Moxsie Social Rewards Work:

  • Moxsie social rewards are cross platform -- #BuyerChat activity on Twitter leads to virtual rewards that can be easily shared on Facebook.
  • It is an incremental rewards system based on #BuyerChat participation -- with the first badge and level rank granted after one #BuyerChat experience.
  • #BuyerChat badges and rewards will include levels like Buyer-In-Training, Head Buyer and Celebrity Buyer.
  • You can also "win" the entire event at each #BuyerChat based on the quality of input you provide Moxsie's buyer team. The winner will be hand selected by Moxsie merchandisers and get shopping credit to use at along with a special #BuyerChat event winner badge.
  • Information on past winners, upcoming events and top performers -- along with a leader board and a place to claim rewards including badges, level rank and winner awards will be posted on the #BuyerChat page: Participants in #BuyerChat will be sent a special direct message on Twitter with a secret link to claim their rewards.


Attributable to Jon Fahrner, CEO of Moxsie:
Fashion used to be associated with the unattainable. Moxsie takes an open, inclusive approach where anyone can come to discover their own personal style. And now, with #BuyerChat and Facebook badges, anyone can participate in the process of creating fashion and be rewarded for their insights and ideas. And, now designers who are under-distributed and lack brick-and-mortar stores, can get in on the Foursquare-style buzz they've been missing.

Attributable to Kris Duggan, CEO and founder of Badgeville:
Brands need new ways to engage users through techniques from social interactions and modern loyalty programs. As social gaming continues to grow -- commerce is the next frontier. Consumers want to make buying decisions based on a deep connection with the brands they love. Moxsie has built an excited and highly engaged community. Through Badgeville, they can recognize and reward #BuyerChat interactions and engage users on, Facebook and Twitter, not only around Moxsie as an online store, but more deeply with the brands of the independent designers.

Attributable to Tracy Beetler, Sales Manager of Matiko Footwear:
#BuyerChat is the quickest, most exciting way to get feedback from a wide range of customers from all over the country, instead of just getting feedback from one show. Moxsie is pioneering this space and we are thrilled to hear feedback directly from our potential buyers. With social media, we can post pictures, talk to multiple people at once and get huge reach.

About Moxsie:
Moxsie is a community-driven, online shop that lets you discover your independent style. With more than 100 independent designers, Moxsie features apparel, shoes, jewelry, accessories and more for men and women alike. Moxsie crowdsources design input from its community of cool hunters and ends the alienating experience of traditional boutique shopping. Based in Palo Alto, Calif., Moxsie was founded in 2008 by e-commerce and fashion veterans from Zappos and Netscape. To discover your independent style, come to

About Badgeville:
Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, mobile apps, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from social media, game play and modern analytics to create highly engaging web experiences. Using Badgeville, web and mobile publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. For more information, visit Badgeville at

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