SOURCE: Moxsie

Moxsie

May 05, 2011 12:00 ET

Moxsie Gets Personal With Curated Styling

MoxMe Will Deliver Hand-Picked Styles for Every Taste

PALO ALTO, CA--(Marketwire - May 5, 2011) -

News Facts

  • Moxsie, the online shop for independent style, today announced the launch of MoxMe, a personal shopping feature that delivers a tailor-made suggestion list filled with curated picks directly to your email.
  • Through a partnership with Mulu.me -- a private, beautiful way to store and send files online -- MoxMe is the first time the real-world of personal shopping/styling will be brought online to customers' inboxes.
  • Through MoxMe, Moxsie will send hand-picked, personalized product selections directly to its most loyal customers complete with a welcome video addressed directly to them.
  • With a simple interface, customers will be able to browse, discuss and buy recommended items.
  • By making expert suggestions based on direct knowledge of customer style, MoxMe fuses the personal attention of boutique shopping with the convenience of online.
    • Hotlines and chats don't allow customers to see which products the stylist is referring to -- MoxMe is visual and links directly to the product.
    • Booking an appointment with a personal shopper is difficult and time-consuming. MoxMe is making it easier for shoppers to discover new merchandise at their own convenience.

How MoxMe Works

  • By analyzing the purchase history of its most loyal customers, Moxsie gets a sense of their personal style.
  • The Moxsie merchandising team hand-picks the top products that fall within the customer's style to distribute via MoxMe.
  • Along with curated product selections, MoxMe will also deliver personalized videos from Moxsie that will include styling suggestions and background on the designer or the product's history. These videos will be specifically tailored to each customer's preferences.

Quotes

Attributable to Jon Fahrner, CEO, Moxsie:
Up until now, personal shopping has only happened face to face -- at great expense of both money and time. Moxsie is bringing that market into the digital space with MoxMe to give our customers the best elements of having a personal shopper and stylist without all of the work. We wanted to show our gratitude to our most loyal customers who have made the Moxsie community so vibrant by giving them access to this new feature first.

Attributable to Amaryllis Fox, CEO, Mulu.me:
Moxsie and Mulu.me are teaming up to give you access to your own team of personal shoppers -- a fashion go-to that knows your size, taste, body type and even your penchant for skinny jeans. It's great to be a part of a personalized approach to online shopping that brings a new generation of fashion lovers into the world of hand curated styles.

About Moxsie:
Moxsie is a community-driven, online shop that lets you discover your independent style. With more than 100 independent designers, Moxsie features apparel, shoes, jewelry, accessories and more for men and women alike. Moxsie crowdsources design input from its community of cool hunters and ends the alienating experience of traditional boutique shopping. Based in Palo Alto, Calif., Moxsie was founded in 2008 by e-commerce and fashion veterans from Zappos and Netscape. To discover your independent style, come to www.moxsie.com.

About Mulu.me:
Mulu.me is a web platform where retailers and designers can slice and dice their inventory to create personalized, interactive catalogs for their customers, fans and friends. Committed to reinforcing and enhancing the personal relationships that build lifelong brand loyalty and love, Mulu.me makes the personal shopper experience scalable to the world of e-commerce. Meaning "catalog" in Chinese, Mulu.me presents retailers' custom recommendations in a simple, beautiful and mobile interface where recipients can browse, discuss and buy recommended items from a single view. To learn more, visit us at www.mulu.me/solutions.

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