SOURCE: Mozes

May 05, 2008 17:28 ET

Mozes Appoints 24/7 Real Media Exec Ji Kim to Take Company's Music Market Leadership to Brands and Retailers

Industry Veteran Adds 14 Years of Experience to Mobile Marketing Trailblazer

PALO ALTO, CA--(Marketwire - May 5, 2008) - Mozes, Inc. (www.mozes.com), the interactive mobile marketing service that connects people to what they love, has named Ji Kim as vice president of sales.

Kim brings more than 14 years of experience in digital marketing, including his most recent position as vice president of sales for 24/7 Real Media, where he spent the last five years. At Mozes, Kim will oversee programs that allow brands and retailers to take their traditional and digital campaigns mobile using the Mozes platform, a comprehensive on-demand set of tools and analytics that combine text messaging, voice, the Web, and the Mozes network, which now counts close to 1.5 million mobile participants.

"Our experience in music provides brand and retail marketers with the insight needed to make their own mobile marketing engaging for the consumer, and allows marketers to take advantage of fantastic media buying opportunities on the Mozes network," said Mozes CEO Dorrian Porter. "We are pleased to add Ji to our leadership team and welcome his substantial experience and market relationships."

"Mobile is a hot topic among digital marketers today, but they need simple and proven approaches that can create engagement with a broad base of consumers," said Kim. "Mozes' experience in building thousands of campaigns for the music industry, combined with its vision for a trusted service that delivers a great consumer experience, meets that call."

About Mozes, Inc.

Founded in 2005, Mozes is an interactive mobile marketing service that connects people to what they love. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Contact Information

  • For more information contact:
    Andrea Roesch
    Email Contact
    650 644 1700