SOURCE: Mozes

May 06, 2008 09:35 ET

Mozes CEO Dorrian Porter to Highlight Integrity, Innovation at FTC Town Hall Session on Mobile Marketing

Session to Address Consumer Protection and Introduce Innovations

PALO ALTO, CA--(Marketwire - May 6, 2008) - Mozes, Inc., (www.mozes.com), the interactive mobile marketing service that connects people to what they love, has announced that CEO Dorrian Porter will participate in a panel discussion that will help educate audiences about interactive mobile marketing at the upcoming FTC Town Hall session, "Beyond Voice: Mapping the Mobile Marketplace" being held May 6-7, 2008.

Drawing on the success of Mozes, which now counts nearly 1.5 million US mobile participants, Porter will provide an overview of Mozes and its delivery of a spam-free, permission-based network designed to bring trust and consistency to marketers and consumers.

Mobile marketing has come under fire by some critics who say it would threaten privacy by compromising cell phone customers' personal data, or that the medium would prove too invasive. The industry is further damaged by the existence of mobile marketing companies that engage in unscrupulous practices. In contrast, Mozes' on-demand service gives consumers control over how, when and from whom they receive text and voice messages through their mobile devices, and provides marketers with effective and exciting ways to engage with their targeted audiences.

"Mozes works hard to address consumers' well-founded skepticism about mobile marketing by delivering trusted and valued experiences," said Porter. "It's a privilege to join this FTC panel in order to share our customers' successes and to illustrate how the mobile phone is being used in compelling ways that respect consumer privacy."

About Mozes, Inc.

Founded in 2005, Mozes is the interactive mobile marketing service that connects people to what they love. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Contact Information

  • For more information contact:

    Andrea Roesch
    Email Contact
    650 644 1700