SOURCE: Mozes

November 17, 2008 09:00 ET

Mozes Expands Leadership Team With Tech Industry Veterans

PALO ALTO, CA--(Marketwire - November 17, 2008) - Mozes (www.mozes.com), the service that connects people to what they love from their mobile phones, announced the appointment of Michael Brown, chairman of Line 6 Corporation, to the Mozes board of directors, and Greg Estes, former Vice President and Chief Marketing Officer of Avid Technology, to the Mozes executive management team as Vice President of Marketing.

As Chairman of Line 6, a leading manufacturer of musical instruments, and as a board member of public companies Quantum Corporation, Symantec Corporation, and Nektar Therapeutics, Michael Brown brings world-class leadership experience to Mozes. Michael also serves on the president's advisory council at the Berklee College of Music in Boston, and was previously Chairman of EqualLogic until the purchase of the company for $1.4 billion by Dell in the largest all-cash venture deal on record.

"We're honored to have Michael Brown as a member of the company's Board of Directors," said Dorrian Porter, Mozes chief executive officer. "His strategic vision has been critical to our business development, and his wealth of leadership experience in both CEO and board roles will be invaluable to us as we grow our company."

Greg Estes joins Mozes with more than 20 years of technology- and entertainment-related business experience, having led marketing at billion-dollar public companies such as Avid Technology and Silicon Graphics. At Mozes, Greg will oversee the overall marketing and brand strategy for the company, developing programs that enable thousands of bands, brands, sports teams and more to take their traditional and digital campaigns mobile, extending their reach to millions of fans and consumers.

"Our continued growth in new customers illustrates how critical the Mozes platform is to execute effective marketing campaigns," continued Porter. "As we gear up for a busy 2009, Greg's deep experience in our core markets of music and entertainment and his track record of innovation in marketing make him a powerful addition to the team."

At Avid, Estes served as the vice president and chief marketing officer, responsible for the company's global brand and corporate marketing initiatives. Prior to joining Avid, he served as vice president of global marketing for Mountain View, CA-based Silicon Graphics, where he was instrumental in the company's development of animation, special effects, video serving, and digital asset management solutions, along with the implementation of the corporate brand, advertising, marketing programs, strategic partnerships and public relations worldwide.

About Mozes, Inc.

Mozes is the service that connects people to what they love from their mobile phones. Mozes enables any marketer to easily build and manage interactive mobile CRM campaigns that integrate with the web and live events, print and broadcast media. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite bands, brands, sports teams, causes and more. Mozes guarantees consumers no hidden costs, as well as a permission-based and spam-free mobile experience. This approach builds trust, attracts more customers, increases participation and loyalty, which results in more effective marketing campaigns.

Initially focused on the music industry, Mozes is used by nearly 4,500 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer, which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

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