SOURCE: Mozes

September 15, 2008 09:00 ET

Mozes and NY's Knitting Factory Continue "Music to Go" Concert Series Featuring J Records Artist Jazmine Sullivan on September 17

Fans and Tastemakers Will Share a 360º Mobile Concert Experience Through Mobile Ticketing, Radio Promotions and Day-of-Show Mobile Alert Campaign

NEW YORK, NY and PALO ALTO, CA--(Marketwire - September 15, 2008) - Mozes (www.mozes.com), the service that connects people to what they love from their mobile phones, announced today that singer/songwriter Jazmine Sullivan is the latest artist to be featured in the exclusive "Music to Go" concert series, co-hosted and produced by Mozes and the Knitting Factory, New York's premier venue for emerging talent. Mobile tickets to the free concert, to be held on September 17, will be offered exclusively to members of Jazmine's mob (mobile fan club) and to select music and cultural influencers in the New York area.

Fans who want to join Jazmine's mob and receive a free mobile ticket to the show can call Jazmine's Mozes line at 215-789-4753. No paper tickets will be issued.

Once at the Knitting Factory, fans can send messages to Jazmine via text-to-screen messaging that will be displayed in real-time during the concert and to her MySpace page. Radio station Hot 97 will be participating in the event by promoting the "Music to Go" performance and featuring music from Jazmine's debut album "Fearless," which will be released on September 23 on J Records.

"Music To Go" has become a powerful way for us to bring fans and rising stars like Jazmine together through mobile," said Andrew Adashek, Director of Interactive Media for the Knitting Factory. "Through our partnership with Mozes, we are helping fans discover great new music and develop stronger connections to the artists they love through a trusted, spam-free service that combines text, voice and the web."

Jazmine's debut single "Need U Bad" hit the #1 spot on Billboard's Mainstream R&B/Hip-Hop, Hot R&B/Hip-Hop Songs and Hot R&B/Hip-Hop Airplay charts, which made her the first female in almost four years and the eighth in this decade to accomplish this feat. The Knitting Factory concert will feature music from her debut album, "Fearless," which features a soulful blend of lush musical arrangements; expressive, witty lyrics; and rich vocals.

"Fans want to experience their music from all angles and all access points -- from mobile downloads to viral web video to live concerts," said Patricia Dao, Director of Business Development at Mozes. "'Music to Go' gives fans 360-degree contact with their favorite stars such as Jazmine, and we're thrilled to work with the Knitting Factory again to bring this incredible talent to fans through their mobile devices."

"Jazmine is dedicated to connecting with her fans in a meaningful way," said Jules Ferree, Manager, Mobile Marketing at RCA Music Group. "'The Music to Go' event and our ongoing mobile campaigns with Mozes are ideal avenues for building Jazmine's relationship with her fans."

The Jazmine Sullivan concert is the second in the ongoing "Music to Go" series, which included a May 2008 performance and mobile contest with R&B star Lloyd, who offered a free trip to his hometown, Atlanta, for the fan who left the best voice message for Lloyd when requesting mobile tickets.

Members of the media are also invited to attend Jazmine's show at the Knitting Factory in New York on September 17. For more information, or for tickets, please contact: Jules Ferree, RCA Music Group at jules.ferree@sonybmg.com

About Mozes, Inc.

Founded in 2005, Mozes is the world's easiest and most trusted way to connect people to what they love on their mobile phones. Mozes enables any marketer to easily build and manage CRM and interactive mobile campaigns that combine text, voice, the web and live events. Mozes powers thousands of mobile campaigns that connect millions of fans to their favorite band, brand, sports team and more. Mozes guarantees no hidden costs, as well as a permission-based and spam-free mobile experience for consumers. This approach attracts new customers, increases consumer loyalty and participation, which results in more effective marketing campaigns. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

About Knitting Factory Entertainment

Knitting Factory Entertainment is America's most prolific presenter of new and emerging musical talent. With more than 6,000 live music performances each year at its multi-stage New York and Hollywood venues, this treasured New York cultural icon has been transformed into a leading national arbiter and filter of 'what's next' on the independent music scene.

With a focus on the creation of a national platform with direct, demonstrable contact with the urban active demographic, the Knitting Factory is actively developing a presence in the branded entertainment space, and developing media partnerships harnessing the company's power as an aggregator of exclusive live performance content.

Knitting Factory's acquisition of Bravo Entertainment, a leading regional concert promoter, has elevated the Knitting Factory organization into one of the nation's top ten concert and tour promoters with operations across 20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting Factory Entertainment expects to continue to expand its portfolio of venues by several new locations each year. Led by president and CEO, Jared Hoffman, Knitting Factory Entertainment is headquartered in New York City.

For more information, please visit www.knittingfactory.com.

About RCA Music Group

RCA Music Group, comprised J Records, Arista Records and RCA Records in a unit of Sony BMG Music Entertainment and has a roster of award-winning artists ranging from R&B to Rock, including Alicia Keys, Daughtry, Carrie Underwood, Avril Lavigne, Jamie Foxx, Leona Lewis, Jennifer Hudson, Christina Aguilera and more.

Contact Information

  • For more information contact:
    Andrea Roesch
    Email Contact
    650-644-1700