SOURCE: Mozes

May 15, 2008 08:00 ET

Mozes Secures $11.5 Million in Series B Financing Led by Consumer-Focused Maveron

Existing Investors Norwest Venture Partners and North Bridge Venture Partners Participate

PALO ALTO, CA--(Marketwire - May 15, 2008) - Mozes, Inc., (www.mozes.com), the interactive mobile marketing service that connects people to what they love, has announced that it has raised $11.5 million in Series B funding. The financing was led by Maveron LLC, the Seattle-based venture capital firm with participation from existing backers North Bridge Venture Partners and Norwest Venture Partners.

Mozes' Series B funding follows a $5 million Series A round, which was announced in February of 2007 and supported the company's initial launch. Since then, more than 1.4 million people have participated in a Mozes-powered campaign, including over 600,000 participants having opted-in to a Mozes "mob" (mobile list), in order to receive ongoing exclusive text and voice messages directly from artists such as Avril Lavigne, Nelly, Rascal Flatts and Chris Brown.

The funding will be used by Mozes to expand its leading position in the music industry, and to deploy the service in other markets, from sports and entertainment to retailers. Built on an advanced, integrated platform combining text messaging, voice and the web, Mozes provides marketers with easy-to-use tools to make campaigns and live events interactive using mobile phones, while delivering an engaging and trusted experience for participants.

"We are delighted to have Maveron join Mozes as an investor and welcome the firm's deep experience and expertise in consumer markets," said Mozes CEO Dorrian Porter. "Combined with the support of our existing investors, we can expand our success in music and deliver on our vision of becoming the world's most widely used mobile service."

"Mozes is at the forefront of an explosive market and sets the standard for how brands can engage a wide consumer audience on a sustained basis through mobile marketing campaigns," said Jonathan Fram, a Managing Partner of Maveron who will be joining Mozes' board of directors. "We are excited by the Company's vision and industry leading achievements to date and look forward to contributing to the establishment of Mozes as an enduring consumer brand."

Maveron's portfolio has included investments in widely recognized consumer brands such as drugstore.com, eBay, Pinkberry, Potbelly Sandwich Works, The Motley Fool and Shutterfly.

About Mozes, Inc.

Founded in 2005, Mozes is the interactive mobile marketing service that connects people to what they love. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at www.mozes.com/blog.

About Maveron

Headquartered in Seattle, Washington, Maveron LLC is a leading venture capital firm. Founded in 1998 by Dan Levitan and Howard Schultz, Maveron's mission is to help entrepreneurs achieve their dreams of building great consumer businesses. Maveron invests up to approximately $20 million in its portfolio companies and looks to partner with a small number each year. For more information about Maveron, visit www.maveron.com.

About Norwest Venture Partners (NVP)

Norwest Venture Partners (NVP) is a global venture capital firm that has actively partnered with entrepreneurs to build great businesses for more than 45 years. NVP focuses on investments in information technology including: Internet, media and consumer, software, services, enterprise and communications systems and semiconductor/components. The firm currently manages more than $2.5 billion in venture capital out of its office in Palo Alto, California.

NVP has funded over 400 companies in the U.S. since inception. Some of the firm's recent investments and transactions include Adventity, Airespace (acquired by Cisco Systems), deCarta, DoubleFusion, Jigsaw, KACE, mBlox, Omneon, Open-Silicon (acquired by Unicorn Investment Bank), Persistent Systems, Rackspace, SideStep (acquired by Kayak), Spinnaker Networks (acquired by Network Appliance), Winphoria Networks (acquired by Motorola) Yatra, and Yipes (acquired by Reliance/Flag Telecom). NVP has also funded such market leaders as Actel Corporation, Cerent (acquired by Cisco Systems), Documentum, Extreme Networks, Forte Software (acquired by Sun Microsystems), PeopleSoft and Tivoli Systems (acquired by IBM). For more information, please visit www.nvp.com.

About North Bridge Venture Partners

North Bridge Venture Partners is an active, bi-coastal, early stage venture capital fund based in the Waltham, Massachusetts and San Mateo, California. For more information, please visit www.nbvp.com.

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