SOURCE: Mozes

April 17, 2008 12:30 ET

Mozes Starts a Quiet Riot in Mobile Marketing as Numbers Swell to Over 1.3 Million Participants in the United States

Voice Minutes Through Mozes Service Also Reach Milestone at One Million

PALO ALTO, CA--(Marketwire - April 17, 2008) - Mozes, Inc. (www.mozes.com), an interactive mobile marketing service that enables customer-centric marketing campaigns through mobile devices and the Web, has announced that 1.3 million participants now interact with their favorite bands through the Mozes network. This marks the latest milestone on the company's steep growth trajectory.

Mozes is revolutionizing mobile marketing by helping marketers design flexible campaigns to deliver messages that customers not only trust, but welcome, on their mobile phones. Since officially launching its service in March 2007, 1.3 million people have participated in a Mozes campaign with over 50% opting into a Mozes Mob (mobile list) in order to receive ongoing exclusive text and voice messages from artists such as Avril Lavigne, Lloyd, Brooks and Dunn and Keyshia Cole.

Reaching yet another milestone, more than one million voice message minutes -- personalized voice messages between bands and their fans -- have crossed the airwaves since Mozes added voice messaging as a service in October. Mozes customers, such as music label Universal Motown Republic Group (UMRG), whose artists include Akon, Cash Money, Hinder and Ashanti, have been able to further extend their connections to fans through the voice service.

"Mozes' voice message service lets our artists and fans have a two-way conversation that is personal, fresh and real," said Cameo Carlson, Senior Vice President of Digital Business for Universal Motown Republic Group. "Mozes provides us with a comprehensive platform that allows our artists' fans to connect through text, voice and the Web, and as a trusted consumer service maximizes our reach to new and existing music fans."

Mozes' on-demand, web-based CRM platform powers text message and voice campaigns (IVR), which are an increasingly important part of how companies, music bands, sports teams and other organizations communicate with their customers and fans. As an example, during a recent tour, top-selling band Rascal Flatts saw more than 40,000 fans participate in Mozes-driven campaigns, thanks to text message and Web-based interactions that gave fans access to exclusive content and music. The mob was instrumental in generating grassroots support that helped garner the band a People's Choice award in 2007.

"Passing the one millionth US mobile participant is a great milestone for us and for mobile marketing in North America," said Mozes CEO Dorrian Porter. "Behind every text message and voicemail is a real person which makes mobile a unique part of the marketing mix. We are committed to providing marketers and consumers with a trusted and valuable service."

About Mozes, Inc.

Founded in 2005, Mozes is an interactive mobile marketing service that connects people to the things they love. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by over 3,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to roughly double this year to $1.5 billion, and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog

Contact Information