SOURCE: MPA

MPA

August 20, 2012 10:20 ET

MPA, the Association of Magazine Media, Names Mary G. Berner President & CEO

NEW YORK, NY--(Marketwire - Aug 20, 2012) - Mary G. Berner has been named President & CEO, MPA, the Association of Magazine Media, it was announced today by Michael A. Clinton, Chairman of the MPA Board of Directors, and President, Marketing & Publishing Director, Hearst Magazines. Berner's appointment becomes effective September 17. 

"We're fortunate to have a CEO of Mary's caliber leading the industry charge going forward at a time of unprecedented transformation and opportunity," said Clinton. "As a seasoned CEO who has successfully run several of the world's largest and most successful media companies and brands during pivotal times, her dynamic leadership skills, deep and broad understanding of the media landscape, and strategic vision are exactly what we need at this critical time. "

"I love a challenge -- especially when the facts are on our side -- as is the case with the strengths of magazine media," said Berner. "I'm bullish on the fact that magazine brands offer their consumers and advertisers incredibly powerful and unique value on every platform. I look forward to working with the MPA board to strongly and loudly push our member organization's agenda forward. The industry deserves nothing less."

Berner's appointment caps a search, led by Blinkhorn L.L.C. beginning late this spring, to find a replacement for current MPA President & CEO Nina Link. Link announced her decision to step down on June 7 and she will serve in an advisory capacity until the end of the year beginning September 17.

Mary G. Berner: A Brief Biography
Mary Berner has led some of the largest and most successful consumer and B2B media companies and brands in the world including Glamour, Allrecipes.com, TV Guide, W, Women's Wear Daily, Brides, Every Day with Rachael Ray and the Reader's Digest Association, Inc. She also has overseen the conversion of business models from print only to digital distribution, built digital products and brands, and created innovative digital and mobile product and product extensions in and across businesses. 

Most recently, Berner was President and CEO of the Reader's Digest Association, Inc., and a member of the company's board of directors from 2007 to 2011. Under her direction, the company launched 83 websites, and 31 mobile applications; Allrecipes.com expanded into 22 countries, making it the world's largest food website; and Reader's Digest Magazine became Kindle's best-selling monthly magazine. Berner also led the successful reorganization of the company's acquisition-related debt, after which she and her team presided over the doubling of the company's stock price.

Berner began her career selling advertising for a neighborhood newspaper in Boston. At the age of 29, she was hired to oversee the advertising and marketing department of TV Guide. By the time she left five years later in 1995 to join Condé Nast's Glamour Magazine as Vice President and Publisher, she had risen to Senior Vice President and Publisher. When Condé Nast bought Fairchild Publications in 1999, Berner was appointed President and CEO. During her tenure at Fairchild, she was named Advertising Age's "Publishing Executive of the Year" (2004), and inducted into the MIN Sales Executive Hall of Fame (2006). 

Berner has served on numerous industry and not-for-profit boards including MPA and Advertising Women of New York. She currently serves as the Lead Director for Success Academies Charter Schools in New York City, and as a Director for Johnnie-O, and ABM Research. She is also a member of the Media and Technology Council for Springboard Enterprises and a Board Advisor for the venture start-up Jana Mobile, Inc.

MPA - The Association of Magazine Media is the industry association for multi-platform magazine companies. Established in 1919, MPA represents approximately 225 domestic magazine media companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. Staffed by magazine industry specialists, MPA is headquartered in New York City, with a government affairs office in Washington, DC. For more information, please visit www.magazine.org.

Contact Information

  • PRESS CONTACT:

    Howard Polskin
    EVP/Communications & Events
    MPA - The Association of Magazine Media
    Email Contact
    (212) 872-3732

    Cristina Dinozo
    Director/Communications Platforms
    MPA - The Association of Magazine Media
    Email Contact
    (212) 872-3731