SOURCE: Zion & Zion

Zion & Zion

June 21, 2012 18:26 ET

MPower Energy Tabs Selects Zion & Zion as Agency of Record

TEMPE, AZ--(Marketwire - Jun 21, 2012) - MPower Energy Tabs, an international natural energy supplement company, has selected leading Arizona advertising agency and public relations firm Zion & Zion as its agency of record. Zion & Zion will focus on interactive development, messaging, social media and media strategy for MPower.

MPower Energy Tabs has become one of the leading energy product providers with its national presence in select Love's Travel Stops & Country Stores, Valero gas stations, Hi-Health nutrition stores, 7-Eleven convenience stores, and Gold's Gyms, to name just a few. MPower is also the official energy supplement provider of the Premier Basketball League.

The MPower Energy Tabs natural energy supplement consists of B vitamins, naturally sourced caffeine and herbs, and provides up to 20 hours of energy per pack of chewable and dissolvable tablets. MPower customers range from trucking professionals, athletic enthusiasts, mothers, to business professionals and night-life buffs, all who enjoy the four flavor options and convenient gum-like packaging MPower provides.

"We're taking our product to the next level by incorporating aggressive marketing strategies and viral campaigns. Having an agency, such as Zion & Zion, close to our North American headquarters in Scottsdale, Ariz., along with their significant experience in the consumer packaged goods industry, makes all of the difference with this major brand push," stated MPower Energy Tabs CEO Zach Gibbs.

Zion & Zion CEO Aric Zion (@ariczion) commented, "MPower Energy Tabs is a lifestyle product that the Zion & Zion team recognizes for its success and potential. With its diverse target audience and differentiation, we'll be able to further MPower's brand as the next must-have supplement."

About Zion & Zion
Headquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.

The work of the Zion & Zion team includes local as well as national and international brands, including: Discount Cab, Fascinations, Weider Global Nutrition, Houghton Mifflin Harcourt, Barro's Pizza, Andersen Windows, Sotheby's International Realty, Verizon, and Wendy's.

Zion & Zion is ranked among the top agencies in Arizona, having received the following accolades: 2011 Business Journal Book of Lists: #1 PR Firm; 2011 Arizona Foothills Magazine: #1 Ad Agency, #1 PR Firm, #1 Online Marketing Firm, and #1 Social Media Firm; 2012 Ranking Arizona: #2 Ad Agency; and 2011 Business Journal: #2 Best Place to Work. The Business Journal also ranks Zion & Zion in the Top 10 Interactive Marketing Firms.

Zion & Zion differentiates itself through superior creative and long executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at, follow @ZIONandZION on Twitter and Like ZIONandZIONAgency on Facebook.

About MPower Energy Tabs
MPower energy tabs are a natural energy product that offers a unique blend of b vitamins, caffeine and herbs that provide a healthy energy boost that lasts up to 6 hours. MPower Energy Tabs require little shelf space and no refrigeration. MPower is a division of G1 Enterprises headquartered in Scottsdale, Ariz.