MR MIKES SteakhouseCasual

MR MIKES SteakhouseCasual

May 26, 2015 09:00 ET

MR MIKES® SteakhouseCasual To Unite Mikes Across Western Canada in World Record Attempt

VANCOUVER, BRITISH COLUMBIA--(Marketwired - May 26, 2015) - Calling everyone with the first name Mike or Michael! On Saturday, June 27, 2015 at 3:00 p.m., MR MIKES® SteakhouseCasual will attempt to break the World Record for the 'largest same-name gathering - first name'. Coinciding with the Saskatchewan Roughriders Home Opener, MR MIKES® will be at the GoodLife Fan Fest next to the Mosaic Stadium to unite and celebrate Mikes, attempt to set a record, and raise funds for KidSport in their local communities.

To ensure no Mike feels left out of the fun, MR MIKES® is hosting simultaneous Mikes Unite parties between 12:00pm and 5:00pm on Saturday, June 27 at all its 25 SteakhouseCasual restaurant locations in British Columbia, Alberta, Saskatchewan and Manitoba. These parties will try and set an unofficial record for uniting as many Mikes or Michaels as possible across Western Canada in one day. On Saturday, June 27, guests of MR MIKES® named Mike or Michael will also have the opportunity to enjoy a free Mikeburger by registering in advance online at www.mikesunite.ca.

In keeping with their commitment to community, MR MIKES® is also uniting to raise funds for KidSport. Funds will be raised in three different ways:

  • $1 will be donated from each Mikeburger sold between June 16 to 27
  • $1 will be donated from each entrée sold during the June 27 Mikes Unite parties across Western Canada
  • 25 cents will be donated for each social share made on June 27 on Facebook, Twitter or Instagram that includes #mikesunite

"We've already seen a lot of excitement from Mikes across Western Canada, and we're looking forward to everything coming together in this world record attempt," says Mike Cordoba, CEO, RAMMP Hospitality Brands Inc., the company behind MR MIKES®. "Mikes Unite is an opportunity for us to celebrate with Mikes, Michaels and friends of both, while raising as much money as possible for KidSport in all our local communities."

Full details of the World Record attempt at the GoodLife Fan Fest event in Regina have yet to be disclosed but high-profile Mikes will be in attendance. The first 200 Mikes or Michaels to sign-in at the MR MIKES table at Fan Fest will get two complimentary tickets to the June 27 Roughriders' Home Opener. MR MIKES® will also be sampling mini Mikeburgers by donation, with proceeds going to KidSport.

Want to learn more or register for one of the events? Then visit www.mikesunite.ca or follow us on Facebook, Instagram and Twitter, using the hashtag #MikesUnite. Twenty-five cents for each social share made on June 27 via Facebook, Twitter or Instagram with the #MikesUnite will be donated to KidSport.

About MR MIKES® SteakhouseCasual

Established in 1960, with its first restaurant on Granville Street in Vancouver, the MR MIKES® brand is well known and loved for its 54-year heritage, quality and affordable menu, and unique style. MR MIKES® has operations in 25 locations across Western Canada, and plans to open another 24 locations over the next seven years with recent restaurant openings in Dauphin, Regina, Prince Albert, and Saskatoon. Winnipeg, Cochrane, Whitehorse, Hinton and Peace River are locations slated for 2015. For more information on MR MIKES® or Mikes Unite, visit: www.mrmikes.ca

About RAMMP Hospitality Brands Inc.

RAMMP Hospitality Brands Inc. was created by a group of senior restaurant industry specialists with over 100 years of combined experience. Their goal is to build national hospitality brands through long-standing and profitable franchisees that are well supported by leading processes and practices at the franchisor level. RAMMP's growing success is built on the strength and commitment of the partnership between the franchisees and the RAMMP team. For more information, visit: www.rammp.net.

About KidSport

KidSport is a national not-for-profit organization that provides financial assistance for registration fees and equipment to kids aged 18 and under. Through a confidential application process we provide grants so they can play a season of sport. Nationally, KidSport is comprised of a network of 11 provincial/territorial KidSport chapters and 178 community KidSport chapters. Since its creation in 1993, over 450,000 kids across the country have been given the chance to play sport through KidSport grants and sport introduction programming.

Contact Information

  • For more information or interviews, please contact:
    Emily Kiloh
    Peak Communicators
    emily@peakco.com
    Office: (604) 689-5559