SOURCE: Mr Youth

Mr Youth

May 10, 2011 12:00 ET

Mr Youth Appoints Ben Waldman and Josh Young as Associate Creative Directors

Waldman Joins From BBDO NY; Young Comes From Indie Shop Agent 16

NEW YORK, NY--(Marketwire - May 10, 2011) - Matt Britton, CEO and Founder of social marketing agency Mr Youth (www.mryouth.com), announced today that Ben Waldman and Josh Young have been appointed Associate Creative Director (Art Director), and Associate Creative Director (Copywriter), respectively. Waldman and Young are responsible for inspiring creative teams and creating breakthrough integrated campaigns that truly engage consumers.

"Ben and Josh both come from impressive backgrounds and have a history of producing excellent work for their clients," said Britton. "Their innovative thinking will drive Mr Youth forward. We are thrilled to have them join our team to help bring our clients' brands to life in new and unexpected ways."

Waldman comes to Mr Youth from BBDO New York, where he was Creative Supervisor, Art Director. His work on clients such as Gillette, New Balance and Milky Way has resulted in multiple industry awards, including recognition at Cannes, Obie and the Art Director's Club. At Mr Youth, Waldman will contribute to accounts including Nike, Microsoft, P&G and growth opportunities.

Commenting on his new role, Waldman said: "I'm excited to work at a company that truly believes in using technology to create brand advocacy. Rather than just reacting to what others are doing, now I get to create entirely new ways of connecting people with brands. Plus, I like being surrounded by such good-looking people."

Young comes to Mr Youth from Agent 16 in New York, where he was Group Creative Director. Some of his past clients include Atari, Proximo Spirits, American Express, Godiva Chocolatier and NFL Sunday Ticket, for which he developed a number of successful traditional and non-traditional programs. At Mr Youth, Young will contribute to accounts such as Microsoft Bing, Dasani, HP, as well as growth opportunities.

"I joined Mr Youth because I believe the agency has amazing potential and is on the verge of achieving even greater things," said Young. "The types of nontraditional consumer engagements in which Mr Youth specializes represent the evolution of the industry. As long as the ideas are on strategy, there's no limit to what we can do. Working with some of the smartest, coolest folks around ain't so bad, either. I'm very happy to be here."

ABOUT MR YOUTH
New York-based Mr Youth is a social marketing agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world's leading brands -- including MSN, P&G, Coca Cola, Ford and HP -- to help them connect with the rapidly evolving consumer by developing strategies and campaigns centered around word of mouth, social interactive and experiential marketing. Mr Youth is dedicated to building a legacy of innovation and best-in-class proprietary platforms like RepNation and Crowdtap. RepNation, the leading word of mouth network of 125,000+ savvy consumers, provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Crowdtap, an on-demand network for participation, enables marketers to easily tap insightful and influential crowds of people to involve consumers at all points of the marketing lifecycle.

Mr Youth was recently ranked 7th among Fast Company's "Most Innovative Companies in Advertising and Marketing." Crain's New York Business named Mr Youth one of its "Best Places to Work 2010," and in 2009 Mr Youth was awarded "Social Media Agency of the Year" by Mashable's Open Web Awards. For more information, visit www.mryouth.com.

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