SOURCE: Quova, Inc.

Quova, Inc.

March 16, 2010 08:00 ET

MRC Features Discussion on Online Travel Fraud and IP Geolocation

MOUNTAIN VIEW, CA--(Marketwire - March 16, 2010) -  Quova Inc., the leading provider of IP geolocation data services, will be represented at this year's MRC Conference in a session on travel fraud mitigation presented by Expedia. Expedia integrates Quova data into its fraud model to find discrepancies between the information provided by a customer and location information tied to their IP address.

Who: James Mintz, Manager of Technology and Services within Global Risk Operations, Expedia, Inc.

What: Fraudsters On The Move: Expedia's Perspective on Fraud Mitigation: In the online travel business where goods aren't present, a strong set of fraud solutions is vital. In this session, Expedia will discuss the unique challenges and risks associated with online travel fraud and speak to the solutions Expedia has put in place to mitigate these issues, like using IP geolocation data in multiple areas of the purchase lifecycle.

When: Wednesday, March 17, 2010 from 11:15am - 12:15pm PT

Merchant Risk Council Annual Conference
Wynn Las Vegas
3131 Las Vegas Blvd
Las Vegas, NV 89109

For further information, please visit:

About Quova
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned.

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