SOURCE: mResource

www.mresourceglobal.com

September 20, 2010 08:00 ET

mResource Awarded Top HR Product of the Year

Specialized Company Integrates Mobile Communication Into Every Aspect of HR and Recruiting

CHICAGO, IL--(Marketwire - September 20, 2010) -  mResource, a leading mobile web 2.0 provider, announced today that its Mobile Talent 2.0 product has earned one of the Human Resource Executive® magazine's 2010 Top HR Product of the Year Awards. 

"It is a distinct honor to be recognized by one of the top publications in the industry. Our team has worked very hard to produce a platform that makes it easy for organizations to utilize mobile communication in the workplace," stated Mark Mergler, CEO, mResource. 

The mResource Mobile Talent 2.0 platform is specifically designed for talent acquisition and employee engagement, combining the communication strengths of text messaging with mobile Web 2.0 on a single reporting platform. The data can be integrated into existing workflow technology along with the client's applicant tracking system and/or HR information system. Companies can evaluate the effectiveness of their mobile campaigns, enable any candidate to apply by mobile, build candidate pools and push targeted text messages to interested candidates as opportunities become available. 

"We help companies harness the most powerful medium on the planet -- mobile," Mergler continued, "just as every reputable company has a website and uses email to communicate, they will also have a mobile site that enables interaction from any mobile device and utilize SMS text as a standard form of communication."

The proliferation of mobile communication is undeniable with over 285 million mobile subscribers, which includes 91% of the U.S. population, as reported by CTIA, an association within the wireless telecommunication industry. Just as print, radio, television and the internet provided new ways to deliver messages, mobile has emerged as the newest, most quickly adopted communication channel.

"It is evident that mobile is becoming a major channel of communication and leading companies are adding this channel to their current recruiting campaigns and corporate communication efforts," said David Shadovitz, editor of Human Resource Executive. "With many organizations starting to understand the power of mobile communication, the mResource platform is both timely and innovative."

The Human Resource Executive Top HR Product Award entries were judged based on innovation, value and intuitiveness.

"Human Resource Executive® has been evaluating HR products and conducting this competition for 22 years," explained Shadovitz. "Our goal has always been to identify products and services that clearly offer value to the HR community while demonstrating innovation."

The award will be presented to mResource during the HR Technology Conference at an awards luncheon on September 29.

About mResource
mResource helps companies harness the most powerful medium on the planet. The offering includes the first interactive text and mobile web platform built for mobile web 2.0 enterprise communications including mobile recruiting. This technology solution enables corporations to efficiently communicate with stakeholders and employment candidates through the use of a single platform combining mobile text and mobile web with data capture. Specific applications facilitate employee engagement and recruiting at dramatically lower costs with initial estimates yielding a 30 percent savings over alternative approaches. To learn more or request a demonstration visit us at www.mresourceglobal.com.

Contact Information

  • Contact:
    JEN ILIFF

    3X Marketing for mResource
    EM: Email Contact
    PH: 419-429-9084
    FX: 419-422-7515