Marketing Research and Intelligence Association (MRIA)

Marketing Research and Intelligence Association (MRIA)
McGill University

McGill University

July 12, 2010 10:34 ET

MRIA Partners With McGill University for Online CMRP Course Development

TORONTO, ONTARIO--(Marketwire - July 12, 2010) - MARKETING RESEARCH AND INTELLIGENCE ASSOCIATION (MRIA) is pleased to announce that it has partnered with McGill University's Department of Continuing Education, Career and Management Studies for the development of online Certified Marketing Research Professional (CMRP) core courses.

Under a contract recently signed by the two organizations, McGill, an internationally recognized educational institution and one of Canada's leading research-intensive universities, will design and deliver 10 customized learning modules for the MRIA's CMRP core curriculum.

The CMRP (Certified Marketing Research Professional designation) or PARM (Professionnel agréé en recherche marketing) was introduced to further MRIA's goal of raising the level of professionalism within the marketing, survey and public opinion research and market intelligence industry. Obtaining the CMRP designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA's Code of Conduct and Good Practice.   

"This is a new era for MRIA; we are leading the way in the development and delivery of marketing research training and will continue to use any and all tools to help increase the number of well-trained and educated researchers," said Jeannette Bellerose, PhD, CMRP, Dean of MRIA's Institute for Professional Development.   

"McGill looks forward to providing MRIA and its members with a dynamic and rewarding learning solution," said Dr. Carmen Sicilia, Director of the university's Department of Continuing Education, Career & Management Studies.   

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. www.mria-arim.ca

Founded in 1821, McGill University is one of Canada's best-known institutions of higher learning and one of the country's leading research-intensive universities, with students coming from about 150 countries. www.mcgill.ca

Contact Information

  • Marketing Research and Intelligence Association (MRIA)
    Brendan Wycks
    MRIA Executive Director
    1 888 602 6742, ext. 8724 or cell 647 218 8243
    www.mria-arim.ca