October 15, 2013 12:30 ET

MRY Named Digital Agency of Record for Jagermeister

NEW YORK, NY--(Marketwired - Oct 15, 2013) - MRY (, a creative and technology agency with social at its core, announced today its partnership with Sidney Frank Importing Company, Inc. as the newly appointed Digital Agency of Record for Jägermeister in the United States.

Jägermeister, the legendary shot brand, with a deep commitment to craft and heritage, is the #1 selling imported liqueur in the United States and the seventh largest premium brand in the world. The full-bodied flavor of Jägermeister is a result of a lengthy maceration to extract aromatic compounds from a closely guarded recipe of 56 herbs, roots, blossoms and fruits, plus aging in oak casks for one year. The production process is exacting and includes sourcing the ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile.

MRY will be tasked with the overall digital strategy and creative execution for the brand, across digital, mobile and social platforms and finding new ways for Jägermeister to create and connect with consumers.

"Looking for an agency partner was a big decision for us," said Heather Kozera, Director Digital Marketing for Sidney Frank Importing Company, Inc. "MRY showed us they can deliver new and innovative digital ways to connect with our target -- they had the right team and the right thinking to complement our brand and our initiatives."

"We couldn't be more thrilled at the chance to work on the Jägermeister brand," said Cedric Devitt, Executive Creative Director of MRY. "Jägermeister is an iconic brand on so many levels. We are looking forward to bringing the brand to new life across digital and mobile channels, further reinforcing the brand's connection with its consumers."

The new partnership, which will see MRY joining the Jägermeister agency roster, is effective immediately and the two companies are already working together on new programs, which will debut later this year.

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About MRY

MRY specializes in blending creativity and technology to make brands remarkable around the world. The 500 person agency harnesses the power of analytic intelligence to create content that sparks emotion, adds value, inspires action and changes behavior. The agency's unique approach to content distribution leverages RepNation, a proprietary peer driven distribution engine, among other tools to allow brands to generate advocacy at scale.

MRY works with some of the world's leading brands, including Coca-Cola, Visa, Bayer, Symantec and Neutrogena. Originally founded in 2002 as a social media and youth marketing agency, MRY recently merged with LBi US to expand its scale and offerings. Headquartered in New York, MRY has additional U.S. offices in Atlanta, Los Angeles and San Francisco, and international offices in London and Singapore. In 2011, Crain's New York Business and Advertising Age named MRY as #2 of its Top 10 'Best Places to Work.' In recent years MRY has been recognized as 'Social Media Agency of the Year' by Mashable's Open Web Awards, and ranked among Fast Company's 'Most Innovative Companies in Advertising and Marketing' in the world. For more information visit,, or follow us on Twitter @MRY. MRY is a Publicis Groupe agency.

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