SOURCE: MSE Enviro-Tech Corp.

July 09, 2007 17:09 ET

MSE Enviro-Tech Corp. Addresses Critical Need for Environmentally Friendly Fire Inhibitor With Hartindo AF21

BRENTWOOD, TN--(Marketwire - July 9, 2007) - MSE Enviro-Tech Corp. (PINKSHEETS: MEVT) announces that its AF21 marketing thrust will initially focus on the critical nationwide need for an effective, environmentally friendly fire inhibitor for mattresses, including those found in all conventional beds, sofa beds, futons, cribs, fold-out beds and more. Countless numbers of mattresses have conventionally been treated with fire inhibitors/retardants containing polybrominated diphenyl ethers (PBDEs), which are increasingly being recognized as a serious environmental threat. MSE Enviro-Tech Corp.'s AF21 Fire Inhibitor appears to offer the perfect replacement solution to the use of PBDEs.

PBDEs -- A Serious Threat

PBDEs are an old class of chemical flame inhibitors that are added to products as they are manufactured (mattresses, upholstered furniture, etc.) The problem is that PBDE fire retardants are not bound to the material and they are "persistent" in the environment. In this respect, PBDEs have been compared to DDT and PCBs in that they don't break down in the environment. PBDEs are stored in fatty tissue and are not readily soluble in water. Their presence in the environment is spreading at an alarming rate, including PBDEs in many foodstuffs and in human breast milk. Ongoing testing has linked PBDEs to neurological, reproductive and thyroid damage in animals. PBDEs have already been banned in the European Union and will be illegal in California in 2008. PBDEs, like DDT and PCBs, are synthetic, organic molecules. The revolutionary Hartindo AF21 fire inhibitor, to be distributed across the United States by MSE Enviro-Tech, contains natural inorganic salts -- the opposite end of the spectrum -- and is seen as a safe, effective, water soluble and environmentally friendly replacement for fire inhibitor applications.

The Hartindo AF21 -- The Ideal Replacement?

Hartindo AF21 is a 100% effective, colorless, water-based, non-toxic, non-corrosive and environmentally friendly fire inhibitor. All natural materials protected with AF21 will char (carbonize) when subjected to high heat, but they will not ignite, burn or spread flame. Thermal transfer is also greatly reduced.

AF21 can be applied to any natural, water-absorbent material and many synthetic materials to protect your family, your property and your peace of mind. Unlike many current fire retardant solutions, which only delay the start of fires, Hartindo AF21 is a total fire inhibitor, rendering all water-absorbent and many synthetic materials non-flammable. MEVT management has high expectations for AF21, which is undergoing testing and certification under the supervision of North American Hartindo product supplier Megola Inc.

Enormous Market Potential

Higher standards and regulations for flame inhibitor mattresses and upholstered furniture are becoming increasingly stringent, opening up enormous markets for MEVT's effective, environmentally friendly, non-PBDE-containing Hartindo AF21 flame inhibitor. Mattress fires claim more than 400 American lives each year!

Clearly, the market potential for AF21 as a substitute for PBDE is immense. Mattress Industry data shows that shipments during 2007 will amount to nearly 35 million mattresses worth an estimated $9,600,000,000 at the wholesale level. Sales of upholstered household furniture more than doubles that figure!

MEVT is in the process of developing relationships with potential users of AF21 while establishing a nationwide network of agents and distributors for the entire Hartindo product line, including not only the AF21 Flame Inhibitor, but also AF11E as a 1:1 Halon replacement alternative and AF31 Fire Extinguishing products, and the Titan 21 Fire Blanket.

In compliance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, MEVT notes that statements contained in this announcement that are not historical facts may be forward-looking statements that are subject to a variety of risks and uncertainties. Accordingly, MEVT wishes to caution readers of this announcement that its future actual results may differ materially from those that any forward-looking statements may imply. There is no assurance that the above-described events will be completed. There can be no assurance of the ability of the Company to achieve sales goals, obtain contracts or financing, consummate acquisitions or achieve profitability in the future.

Contact Information

  • Contact Information:

    Michael S. Robinson
    President & CEO
    MSE Enviro-Tech Corp.
    mrobinson@mseenviro-tech.com
    www.mseenviro-tech.com

    MSE Enviro-Tech Corp. USA offices
    330 Franklin Rd.
    Suite 135A
    Brentwood, TN 37027
    615.478.2322 (Cell)
    615.373.0472 (Fax)
    615.376.5601 (Office)