SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

October 18, 2012 18:01 ET

MSG Varsity Partners With NeuLion to Launch First Ever Live HD Digital Network for High School Sports

Targeting More Than 3 Million Households in the New York Market -- MSG Varsity Will Use the NeuLion Sports Platform to Create an Interactive Digital Experience on Multiple Internet Connected Devices

PLAINVIEW, NY--(Marketwire - Oct 18, 2012) - NeuLion, Inc. (TSX: NLN), the leading provider of live and on-demand sports content to Internet-connected devices, today announced a partnership with MSG Varsity, to deliver the first ever live and interactive HD digital high school sports experience.

For the 2012-2013 season, over 400 high school games in the New York Metropolitan Area will be made available live online to more than 3 million households in the MSG Varsity market. Using NeuLion's proprietary Sports Platform, high school games will be delivered in high definition across multiple Internet-connected devices that include laptop, mobile and tablet devices. The service will offer fans complete DVR and instant replay features, highlights and additional content providing sports fans, students and parents a one of a kind high school athletics experience. 

NeuLion's Sports Platform has become the standard solution for the digital delivery of live sports trusted by many of North America's leading sports brands including the NFL, NHL, NBA, UFC and MLS. NeuLion's Sports Platform enables the worldwide delivery of its customer's content to multiple Internet-connected devices. 

MSG Varsity's new initiative is ideal for parents, sports fans and family members who cannot be at the game or who want to watch instant replays and slow motion highlights of a great sports moment while sitting in the stands at the game.

The MSG Varsity experience will include multiple camera feeds straight from the athletic field or arena and include NeuLion's unique Live Editing software tool that enables game highlights to be cut, clipped and published in realtime. NeuLion's technology seamlessly distributes all highlights during the live game broadcast allowing for greater interaction and a more engaging experience between the fan and the game.

"One of the greatest benefits MSG Varsity has achieved by working with NeuLion is the fact that our viewers can experience a live high school sporting event just like the pros. We can offer our fans access on or off the field, all in HD and completely interactive. It's a great time to be an Optimum subscriber," said Jonathan McCarthy, Vice President of Digital Platforms at MSG Varsity.

"Watching high school sports online has never been more incredible. We are excited about our partnership with MSG Varsity," said Chris Wagner Executive Vice President of NeuLion. "Networks like MSG Varsity are always looking for new ways to give their viewers the best interactive experience. NeuLion's cutting-edge technology allows high school fans and parents to choose how, when and where they want to watch their team play; be it on an iPad, laptop, iPhone or Android device. Now you can replay favorite moments of the game including your son's touchdown or your daughter's three point basket and encourage their uncles, aunts, cousins, grandparents and friends to celebrate in the success or activity. I wish we had this when my kids played high school sports."

About NeuLion
Founded in 2004, NeuLion, Inc. (TSX: NLN) offers a true end-to-end solution for delivering live and on-demand content to any Internet-connected device. NeuLion enables content owners and distributors as well as cable operators and broadcasters to optimally address the massive consumer demand for viewing video content on laptops, smartphones, iPads and other connected devices. NeuLion's sports customers include major leagues, colleges & universities, regional networks and broadcasters. NeuLion's technology also provides innovative solutions to general entertainment companies and broadcasters. NeuLion is based in Plainview, NY. For more information about NeuLion, visit

About MSG Varsity
MSG Varsity is a multi-platform suite of services comprised of: an Emmy award-winning 24/7 HD television network, a comprehensive online destination, and a groundbreaking interactive service, all dedicated to high school sports, academics and activities happening throughout the tri-state area. Content for these services includes MSG Varsity's professionally produced programming as well as content created by the high schools themselves. Working in partnership with MSG Varsity, students and faculty are given extraordinary access to curriculum and training in multimedia creation and distribution, empowering them to become active participants in telling their school's stories. MSG Varsity is an Optimum exclusive service not available to satellite or phone company TV subscribers and reaches three million households throughout the New York market. For more information, please visit

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on and filed on as well as in NeuLion's most recent annual MD&A filed on