SOURCE: Mspark

Mspark

November 08, 2016 12:01 ET

Mspark Announces Acquisition of Market Select

Expands geographic footprint into northeastern United States

HELENA, AL--(Marketwired - November 08, 2016) - Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Market Select Inc., an independently owned, direct mail advertising business located in eastern Pennsylvania that reaches more than 500,000 households 12 times per year.

"This acquisition is a big win for Mspark as we continue to execute our growth plan," said Steve Mitzel, chief executive officer of Mspark. "We are very excited about building upon the relationships that Market Select has established with their national and local clients. Market Select's geography and clients builds nicely on our rural expertise in direct mail and digital integration and expands our presence into the northeast."

Pete Gipprich, who founded Market Select with his wife, Maureen, in 1991, said, "We are very fortunate to have known and worked with Mspark and their tremendous support team for many years. The marketing tools that Mspark has available will provide our customers an advertising advantage going forward that has not previously existed in the Pennsylvania markets we serve. We are all excited about this decision!"

The Market Select sales team, including Pete Gipprich, has joined the local sales division at Mspark and will continue to serve their current clients and territories in Pennsylvania.

About Mspark
Mspark, a privately held, national, print and digital media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise -- to provide measurable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and 550+ markets, and its 98% household penetration in the markets it serves is unsurpassed by other competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit mspark.com.

Contact Information

  • Contact:
    Susan R. Knight
    Director, Corporate Communications
    205.621.6798