SOURCE: Mspark


May 05, 2017 12:26 ET

Mspark Announces Acquisition of Valu-Direct

Expands northeastern geographic footprint into Albany, N.Y., and Burlington, Vt.

HELENA, AL--(Marketwired - May 05, 2017) - Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, today announced that it has acquired Valu-Direct, an independently owned, shared mail advertising business located in Albany, N.Y., that reaches approximately 460,000 households 12 times per year.

Steve Mitzel, chief executive officer of Mspark, said, "This is the third acquisition for Mspark in a six-month period and another huge accomplishment as we continue to execute our strategic growth plan throughout the United States. We are very excited about continuing to expand upon the relationships that Valu-Direct has established with their national and local clients. The Valu-Direct geography and client base are a perfect fit for Mspark and build extremely well on our rural expertise in shared mail and digital integration as we strengthen our presence in the northeast."

Dave Rausch, one of the original founders of Valu-Direct in 2010, added, "It has been our privilege over the last seven years to grow Valu-Direct and serve our clients' advertising needs in Albany and Burlington. With Mspark's vast number of resources and innovative solutions in media distribution, both our clients and sales associates will have greater opportunities for growth."

The Valu-Direct sales team has joined the local sales division at Mspark and will continue to serve their current clients and markets in Albany N.Y., and Burlington, Vt.

About Mspark

Mspark, a privately held, national, print and digital media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise-to provide measurable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 28 states and 550+ markets, and its 98% household penetration in the markets it serves is unsurpassed by other competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit

Contact Information

  • Contact:
    Susan R. Knight
    Director, Corporate Communications