SOURCE: Mspark

Mspark

December 22, 2014 18:14 ET

Mspark Announces Appointment of Mangesh Wadegaonkar as Vice President, Digital Solutions

HELENA, AL--(Marketwired - December 22, 2014) - Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in rural America, today announced the appointment of Mangesh Wadegaonkar as vice president, digital solutions, effective immediately. Wadegaonkar will have full responsibility for the company's overall digital solutions strategy, including the ongoing management and continued successful implementation of all digital advertising product offerings and programs. Wadegaonkar has served the company in a consultant capacity since May 2014.

Richard J. Hanna, chief executive officer at Mspark, said, "I'm very excited that Mangesh has joined us as vice president, digital solutions. His ability to build successful digital media solutions, combined with his hands-on experience with sales teams in print media companies and rural markets, make him an ideal fit for this role. Having Mangesh on-board is great news for our clients who desire the power of direct mail and digital media from one trusted partner -- Mspark."

Wadegaonkar has more than 15 years of professional experience in the areas of technology and digital advertising with specific expertise in P&L management, market research, strategic planning, strategic partnership management, and new business/product development. He has held roles with such organizations as digital product company EveryScape, Newton, Mass.; Intel, Santa Clara, Calif.; and Motorola, Schaumburg, Ill.

"With a substantial client base in rural America and extensive knowledge of the needs of consumers, Mspark is well positioned to deliver higher ROI to its advertisers through value-added digital solutions," commented Wadegaonkar. "I am pleased to have been directly involved with Mspark's recent launch of 'Digital 1.0' -- a suite of selective, new digital products, and I'm very excited to officially join the company as we bring to life more innovative products for both mobile and web platforms."

About Mspark
Mspark, a privately held, national provider of shared mail services, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise -- to provide measureable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and 550+ markets, and its 98% household penetration in rural/non-metro geographies is unsurpassed by other competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit www.mspark.com.

Contact Information

  • Contact:
    Susan R. Knight
    Director, Corporate Communications
    205.621.6798