SOURCE: Mspark

Mspark

January 14, 2015 12:27 ET

Mspark Names Anthony O. McKinney Senior Vice President - Operations

HELENA, AL--(Marketwired - January 14, 2015) - Mspark, a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in rural America, today announced the appointment of Anthony O. McKinney as senior vice president - operations, effective immediately. McKinney will assume full responsibility for the company's three distribution facilities, as well as its postal affairs, print operations and client services functions.

"Anthony is a great addition to our senior management team," said Richard J. Hanna, chief executive officer at Mspark. "His deep domain expertise in direct mail production, combined with an extensive background in operations at the executive level, will truly help us as we continue to refine and expand our business. Furthermore, Anthony's ability to seamlessly integrate new products and processes into the operations segment of the company for our digital media solution set will be critical to our overall growth strategies in 2015 and beyond."

McKinney joins Mspark with more than 20 years of relevant professional experience, including operations, supply chain and logistics management, responsibility for P&L, change management and continuous improvement/Lean manufacturing methodology. Prior to Mspark, he served as director of program management - comprehensive services at ADP, Atlanta, Ga.; regional vice president of operations at Vertis Communications, Dallas, Texas; and vice president of operations at Valassis Communications, Livonia, Mich. He holds an M.B.A. from University of New Haven, West Haven, Conn., and a B.S. in business management from Shorter College, Atlanta, Ga.

McKinney added, "I am very excited about the opportunity to return to the direct marketing industry with Mspark. Having successfully led multiple facilities and corporate operations teams in both operational excellence and customer-centric initiatives, my experience and leadership style aligns well with the company. It is a wonderful time to be part of the evolution going on within Mspark."

About Mspark
Mspark, a privately held, national provider of shared mail services, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise -- to provide measureable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and 550+ markets, and its 98% household penetration in rural/non-metro geographies is unsurpassed by other competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit www.mspark.com.

Contact Information

  • Contact:
    Susan R. Knight
    Director, Corporate Communications
    205.621.6798