HELENA, AL--(Marketwired - October 04, 2016) - Mspark, a results-oriented print and digital media distribution company with the proven ability to deliver measurable results in rural markets across America, recently announced that that it has named Jamie C. Adams chief information officer, effective immediately.
In her new role, Adams will have primary responsibility for the Company's Information Technology (IT) function, including application development, business intelligence, and IT operations, as well as the ongoing development and implementation of strategic IT plans and programs.
"I am very pleased that Jamie has joined our organization," said Steven M. Mitzel, chief executive officer of Mspark. "In addition to an innovative technology mindset, Jamie brings a strategic focus and propensity for identifying and delivering on IT initiatives that drive revenue and reduce costs. Her experience and passion for creating business value, combined with a proven leadership background, will serve us well as we continue to create valuable customer experiences in the execution of our strategic vision."
Adams said, "I am honored to join the Mspark team. The opportunity to contribute to the success of Mspark is exciting, and I look forward to working with the leadership and technology teams to deliver even higher business results."
Prior to Mspark, Adams was chief information officer at The Cliffs, a private equity-backed company sponsored by Arendale Holdings Corp. She began her career at Michelin Corp., Greenville, S.C., where she spent 12 years in various roles of increasing responsibility culminating in director, software product management - retread technologies.
Adams has been recognized by IDG/Computerworld as a "2016 Premier 100 IT Leader" as part of their Premier 100 Awards Program showcasing the strategic thinking of an elite group of technology leaders who utilize technology in innovative ways to achieve the mission and vision of the organizations for which they work. She holds an MBA from the University of Alabama, Tuscaloosa, Ala., and a bachelor's degree in business administration from University of Georgia, Athens, Ga.
Mspark, a privately held, national, print and digital media distribution company, has partnered with clients to deliver reliable advertising solutions since 1988. The Company's business success stems from a simple premise-to provide measurable results and a solid return on the customer's marketing investment. Mspark is uniquely positioned with access to more than 22 million U.S. households in 27 states and 550+ markets, and its 98% household penetration in the markets it serves is unsurpassed by other competitors. The Mspark portfolio of more than 3,000 clients includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit mspark.com.