SOURCE: mSpot, Inc.

March 25, 2008 07:00 ET

mSpot Radio Teams With NAVTEQ'S Traffic.com to Deliver Live Traffic Updates to mSpot Radio

Advertising Supported Content Brings Free Audio Traffic Reports to mSpot Subscribers

PALO ALTO, CA--(Marketwire - March 25, 2008) - mSpot, a mobile music services company, today teamed with NAVTEQ's Traffic.com to bring live traffic content to mSpot Radio. mSpot subscribers will receive a mobile optimized version of Traffic.com's live JamCast® audio traffic reports for more than 30 U.S. cities. mSpot is implementing an ad-based model offered by Traffic.com and will receive a share of advertising revenue in return for distribution across mobile operators carrying mSpot Radio.

"The structure of this deal is the right model for mSpot going forward, allowing us to keep improving content programming without budgetary constraint," said Daren Tsui, co-founder and CEO of mSpot. "It marks mSpot's initial move into ad supported content, which allows us to provide our listeners with more options, while also providing mSpot an additional revenue stream."

mSpot Radio has more than 200 channels of crystal-clear music, news, sports, finance, entertainment, talk, podcasts, and videos from radio's most recognized brands -- CBS Radio, Clear Channel, Fox Sports, MarketWatch, NPR, Radio Disney and now Traffic.com. mSpot Radio also includes more than 100 live radio stations from cities around the U.S. providing the best local content on mobile phones. mSpot's music and radio services offer a single, seamless experience where consumers can discover and learn about new artists and songs, listen to exclusive music content, access their music libraries from anywhere, and instantly purchase and download music, ringtones and screensavers.

"Our work with mSpot allows us to deliver JamCast traffic information to the mSpot radio platform increasing our reach to drivers across the U.S," said Christopher Rothey, vice president of Connected Markets at NAVTEQ, Traffic.com's corporate parent. "Streaming traffic news updates to mobile phones helps us assist drivers manage their commutes anytime, anywhere with dynamic content while providing mobile advertisers with valuable inventory."

Content from Traffic.com, the leading source of traffic solutions to consumers and businesses, will provide mSpot Radio subscribers with live on-air traffic updates, every 10 minutes, for more than 30 cities, which include Albany, Atlanta, Austin, Baltimore, Boston, Chicago, Cincinnati, Dallas/Ft. Worth, Denver, Detroit, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis/St. Paul, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Richmond, Sacramento, Salt Lake City, San Diego, San Francisco Bay Area, Seattle, St. Louis, Tampa Bay and Washington, D.C.

About Traffic.com

Traffic.com is a NAVTEQ brand and a leading source of traffic information for consumers and businesses. Powered by the NAVTEQ Traffic® advanced data collection and processing infrastructure, Traffic.com solutions provide comprehensive coverage to 74 U.S. Designated Market Areas (DMAs) and 107 U.S. Core Based Statistical Areas (CBSAs). Traffic.com® solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times, incidents and events. Business customers include broadcast media, Web and mobile publishers and developers, wireless carriers, government agencies, and advertisers. Solutions are delivered via radio, television, Web, wireless device, in-vehicle and portable navigation systems. This broad content distribution network creates cross-platform branding opportunities for advertisers, enabling them to expand their reach and target on-the-go consumers.

About mSpot

mSpot is a mobile music company delivering content and technology to two million consumers across North America. mSpot helps carriers, handset manufacturers and media companies drive sustainable revenue and customer loyalty through a range of innovative services. Consumers use mSpot's applications to discover, manage, purchase and enjoy songs, custom ringtones, live radio and videos from all major music labels and other top brands including ABC, Clear Channel, Fox Sports, MarketWatch, NPR and Disney. mSpot music services are live in the U.S. on Alltel, Boost, Sprint and U.S. Cellular and in Canada on Bell Mobility and TELUS. Founded in 2004 and headquartered in Palo Alto, California, mSpot is on the Web at www.mspot.com.

The Traffic.com logo. Traffic.com and JamCast are registered trademarks of Traffic.com, Inc. Features of JamCast are protected by U.S. Patent No. 7,116,326.

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